Go Bravo’s strategy, a company specialized in debt negotiation, of acquiring clients through TikTok boosted lead generation. In the first month of the campaign, 6.7% of total sales originated from the video platform, growing to 19.28% the following month. Additionally, the sales rate saw a 71% increase compared to the average of other established channels.
Present in the global market for over 15 years and in Brazil for three, Go Bravo had already used other platforms for its campaigns. However, the communication team recognized the importance of expanding its presence across various channels, especially to reach a larger audience. TikTok was chosen as a strategic focus because it allows the company’s financial product to be promoted in a light and informal manner.
According to Cíntia Mendes, Growth Coordinator at Go Bravo, the positive numbers came because the platform allows for dynamic operation. ‘The experience with TikTok Ads was exceptional because, being intuitive, it simplifies the campaign creation process. The ad model that TikTok allowed us to develop became our favorite due to its fluidity,’ she said.
With a focus on increasing operations in Brazil, the Qualified Leads campaign on the platform faced the challenge of reaching as many clients as possible. To achieve this, the most efficient format found was Spark Ads, which directed TikTok users to fill out a form on the brand’s website. The paid campaign was combined with content generated by influencers in an easy, didactic, and intuitive way.
The participation of the Go Bravo team in the TikTok for Business Integration Program provided in-depth knowledge of the platform’s tools. The integration resulted in a significant boost to the company’s profile, driven by the Community Interaction campaign, with some content reaching 3 million views.
