Inspired by the intersection between digital marketing and cinematographic language, entrepreneur Thiago Finch launched, in early May, an artificial intelligence tool with sky projections simulating the iconic bat-signal. The action, which began on April 27 in Los Angeles, traveled to global capitals before arriving in São Paulo, where it ended on May 5 with a physical display in the city’s sky starting at 7 pm.
The campaign combined augmented reality, high-power lights, and geolocated content to advertise the AI developed by Finch. The platform, initially targeting digital product creators, allows automation from digital product development to persuasive text writing and complete sales funnel planning.
“The idea was to create something that would stop people. That would make them look up and think: what is this? Then, that curiosity would turn into digital engagement. The narrative starts in the sky and ends on the cell phone,” explained the entrepreneur.
The tool is based on models like ChatGPT, Claude, and Grok but stands out for the curation of prompts already optimized for commercial strategies. The system generates results that, according to Finch, would only have been possible previously with complete teams of writers, designers, and strategists. The expectation is to exceed R$ 10 million in revenue with the launch.
In addition to the total automation of the sales process, the system offers multilanguage support including English, Spanish, and Mandarin, already designed with an international focus. “The project was designed from the beginning to run outside Brazil as well. Just change the language with a click,” said Finch.
The visual journey began in Los Angeles, where Finch maintains part of the operation of Bilhon, his technology and digital education holding. Next, the bat-signal crossed the skies of Paris and London, capitals associated with innovation and sophistication, and passed through Rome, with its symbolic fusion of tradition and cutting-edge. The display also reached Hong Kong, a strategic pole of Asia, before being replicated in Brazilian cities with strong digital engagement: Salvador, Rio de Janeiro, Belo Horizonte, and Curitiba. The action culminated in São Paulo, with the only physical appearance of the projections, carried out with cutting-edge technology and real-time monitoring on Finch’s social networks.
During the entire campaign, users could view the activations through augmented reality filters on their phones, integrating offline experience with digital content. The action was also accompanied by targeted activations on social networks and multimedia content.
For Finch, the impact of AI on the marketing market is inevitable. “It can replace entire teams, but also empower those already in the field. What used to require five professionals can now be done by a single person with more control and quality,” he said. According to him, the difference lies in the ability to scale. “The more people use it, the smarter it becomes. The real metric is recurrence, which brings revenue predictability.”
The entrepreneur also emphasizes that, although technology shortens paths, the sophistication of solutions requires discernment and mastery. “Today, with a laptop and the right tool, it is possible to do in a day what took me months ten years ago. The barriers have decreased, but the demands have increased. The future belongs to those who know how to use what is already available.”
