The proposal of Driva’s new platform is bold: combining data intelligence and automation to transform B2B prospecting. The platform, which will launch on June 3, features an AI Copilot integrated with WhatsApp, capable of locating companies via CNPJ or geolocation and generating complete dossiers, allowing sales teams to personalize their approach in a matter of minutes.
Additionally, the new platform offers an autonomous SDR agent that handles initial outreach, qualifies leads, schedules meetings automatically, and enables personalized outreach at scale. This allows sales teams to save time, reduce operational tasks, and increase pre-sales efficiency with greater consistency.
This is the concept of the new solution developed by the Paraná-based startup Driva, which already serves over 15,000 companies in its portfolio. The Driva Hub specializes in commercial intelligence, qualified demand generation, and automated lead activation. It can be integrated with companies’ existing systems, optimizing sales routines and improving result predictability.
Solution for lead generation bottlenecks
According to Driva’s own diagnosis, Brazilian companies lose up to 30% of sales productivity due to prospecting failures. ‘The new platform was created to tackle this bottleneck by integrating market intelligence, lead mapping, and automation from the first contact,’ says CEO Patrick de César Francisco.
He explains that many sales teams still waste time with outdated lists or poorly qualified contacts. ‘We will eliminate this mismatch by optimizing routines and increasing pre-sales efficiency,’ he notes.
The platform cross-references data from all Brazilian companies with information from social networks, websites, and other public sources, offering an in-depth view of the potential market. ‘While other tools only provide basic data, such as size and segment, our differentiator lies in generating advanced purchase intent signals and identifying the right triggers for each approach,’ highlights the executive.
Growth in traditional sectors
Although it emerged in the tech ecosystem, Driva has significantly expanded its presence in more traditional sectors since 2024, such as manufacturing, distribution, agribusiness, and services. ‘Demand has been growing in these markets, which seek solutions to optimize complex sales processes and improve the predictability of commercial operations,’ notes the company.
Expanding in these segments, the company is consolidating its presence beyond the typical SaaS startup profile. ‘The demand for our solutions proves the scalability and adaptability of the Driva Hub, even in sectors that traditionally face more challenges in automating their commercial routines,’ says the CEO.
Driva positions itself as a complementary solution focused on demand generation and prospecting automation. ‘Our role is to deliver highly qualified leads to the sales team and enable engagement with these contacts in a personalized and scalable way, always integrated with the systems the customer already uses,’ notes Lívia Alves , Partner and Chief Revenue Officer (CRO) at Driva.
Expectations for 2025
Driva aims to expand its customer base and solidify its position as a national reference in commercial intelligence for sales. ‘We want to establish the brand as a company that enables sales teams to work with more data, more automation, and fewer operational tasks. This not only generates efficiency but also a direct impact on revenue,’ says the CEO.
With plans to open over 60 new positions in 2025—primarily in data engineering, sales, and UX design—Driva remains focused on consolidating the Driva Hub as a national reference in commercial intelligence. ‘The goal is to ensure productivity for sales teams, automate operational tasks, and provide revenue predictability for our clients,’ concludes the company.
