The Wine, the largest wine subscription club in the world, is with the campaign Zero Tax, the most anticipated promotional action of the year, with many advantages and special labels under the motto: Zero Tax, the biggest offer of the year. The action is valid until tomorrow, May 30, on all brand retail channels: e-commerce wine.com.br, Wine app, and physical stores.
Considered a Black Friday of wines due to the huge discounts it offers to the end consumer, the campaign takes place on the occasion of Tax-Free Day (29/05) and National Taxpayer Day (25/05). This year, all wines from Wine’s portfolio are part of the promotion with discounts between 30% and 80%. In addition, for purchases on the Wine website and app, there are offers of a limited number of bottles of wine that will be sold for R$1, gifts, and promotional kits completing the range of novelties.
Featured Labels
Among the labels that will have great discounts during the Zero Tax campaign in this edition are the Clos De Los Siete By Michel Rolland 2021, the Altazor DO Valle del Maipo 2022, the sparkling wine Louis Bouillot AOC Crémant De Bourgogne Brut, and the Pérez Cruz Winemakers Selection DO Maipo Andes 2022. Also included in the selection are wines like the Partridge Flying Cabernet Sauvignon 2023, the Piranha DOC Vinho Verde 2023, and the V9 Reserva Chardonnay 2024.
Wine Club and Physical Stores
The campaign also includes benefits for those who wish to become Wine Club subscribers: those who sign up for the annual plan during the promotional period will receive cashback equivalent to three months, while in the monthly plan the value of the first month will be returned in cashback.
In physical stores, the experience will be intensified with daily happy hour – offering snacks and wine tasting, a prize wheel (a game that gives out prizes for purchases over R$350), extended hours of operation by 1 hour, fast delivery of orders, in addition to a special selection of wines recommended by the in-house sommeliers and the company’s CEO, which includes labels such as the U By Undurraga DO Región del Valle Central Brut for R$42.90; Metropolitano DO Valle Central Chardonnay 2023 for R$29.90; Piccini Memoro Bianco for R$99.00; Esteban Martín Crianza DO Cariñena Garnacha Syrah Tempranillo 2020 for 49.90; and Espumante Maraví Rosé Brut for R$49.90.
