Valentine’s Day, celebrated on June 12, is one of the most strategic dates for Brazilian e-commerce in the first semester. More than a sales opportunity, this period represents a key moment to strengthen the relationship with the consumer. Providing a seamless, secure, and emotionally engaging shopping journey may be the differentiating factor that converts visitors into loyal customers.
In 2024, according to Ebit|Nielsen data, Brazilian e-commerce generated over R$ 6.5 billion in the Valentine’s Day week – a 12% growth compared to the previous year. The expectation is for 2025 to maintain this pace of expansion, driven by attractive promotions, good digital experiences, and efficient payment strategies.
“To fully leverage the sales potential of Valentine’s Day, it is essential for entrepreneurs to anticipate and plan ahead. Investing in personalized campaigns, ensuring efficient logistics, and eliminating complexities such as lengthy registrations, as well as offering different payment methods and installment options, are strategies that can not only secure the sale but also strengthen the customer experience, as well as foster loyalty. In an increasingly competitive digital landscape, these differentiators can be decisive in boosting results,” says Maíra Nogueira, customer satisfaction superintendent at Getnet.
With that in mind, Getnet has gathered essential strategies for you to maximize your results and attract more customers on this special date.
- Facilitate the shopping journey with various payment methods and the option of installments — Offering convenience in the checkout process is essential to increase conversions. Payment methods such as credit and debit cards, digital wallets, and Pix are already widely expected by consumers. Additionally, payment links emerge as a quick and efficient solution for online sales via WhatsApp, Instagram, Facebook, or email. With it, simply create a link with the product or service name and value and share it with the customer. Regardless of the payment method, provide the option of installment payments, especially for higher value items.
- Create thematic promotions and personalized kits – Special occasions are great opportunities to promote special combos, gifts, or progressive discounts. Investing in romantic kits or personalized curation can increase the average purchase value.
- Invest in efficient logistics – Fast deliveries and transparent shipping policies are significant competitive advantages. Use real-time freight calculation tools to offer predictability to the customer and provide express delivery options, especially to meet last-minute purchases. A well-structured logistics operation not only increases customer satisfaction but also reduces abandoned carts and strengthens your brand’s reputation.
- Invest in emotional marketing – Campaigns that evoke emotions and reinforce emotional connection tend to generate higher engagement. Use personalized emails, social media, and targeted ads to reach the right audience with the right message.
- Prepare your store for the increase in traffic – Ensure that the site is optimized, responsive, and performing well on mobile devices. Use anti-fraud tools and monitor transactions intelligently to protect your customers and your operation.
With planning and efficient strategies, online companies can take advantage of Valentine’s Day to attract more customers and strengthen their presence in e-commerce.
