The way people consume has changed – and the pharmaceutical sector is keeping up with this transformation. Buying online has become a habit, and pharmacies that have recognized this are opening up new growth possibilities. More than just a sales channel, e-commerce has become a bridge between the pharmacy and the customer’s life, bringing convenience, speed, and closeness.
It is with this outlook that Farmácias Digitais strengthens the digital ecosystem for the pharmaceutical retail. The platform integrates solutions ranging from creating an online store to inventory management, marketing campaigns, delivery logistics, and connection with marketplaces. The clear proposal is to make digitalization accessible, efficient, and strategic for pharmacies of all sizes – from large chains to independent drugstores.
Within this ecosystem, Farmácias E-commerce offers a complete structure for pharmacies to operate their own virtual store, with direct sales support. The solution includes customized website and app, integration with payment systems, and digital marketing tools like Google My Business. In addition, it constantly invests in digital media – Google, Instagram, Facebook, and TikTok – attracting qualified traffic and generating real conversion opportunities for participating pharmacies. Farmácias Digitais also features a robust marketplace and an efficient logistics solution, enabling deliveries in about 33 minutes (depending on the location), even without its own fleet, enhancing the level of service and competitiveness of local pharmacies.
“Having an online pharmacy today means being available 24 hours a day, seven days a week. This means that the customer can address a need at any time – without leaving home,” says Rodrigo Brisolara, Executive Business Manager of Pharmacy E-commerce. At the same time, the pharmacy breaks physical barriers and connects with an audience that values convenience, good prices, and reliable service. “Numbers from a recent IQVIA study show that Brazil already ranks third in the world in online pharmaceutical sales, behind only Germany and the United States,” emphasizes Brisolara.
In addition to improving the shopping experience, e-commerce also transforms internal operations. Order automation, inventory integration, and data usage make day-to-day operations more organized, reduce errors, and increase productivity. As a result, the pharmacy can focus on what really matters: taking good care of its customers.
Another great advantage is the possibility of integrating physical and digital channels. Models like “buy online and pick up in-store” have become popular, offering more freedom for consumers to choose how they prefer to be served. “This strengthens the relationship with the local community, without losing the advantages of the online environment,” points out Brisolara.
Pharma Digital has the mission of turning the digital into a natural extension of the counter. “Investing in e-commerce is ensuring a strategic digital presence. It’s being closer to people, respecting their time, understanding their habits, and offering solutions that really make a difference,” assures.
