The strategy of Go Bravo, a company specialized in debt negotiation, to attract clients through TikTok has boosted lead generation. In the first month of the campaign, 6.7% of total sales originated from the video platform, increasing to 19.28% in the following month. Additionally, the sales rate saw a 71% increase compared to the average of other established channels.
Present in the global market for over 15 years and in Brazil for three, Go Bravo had already used other platforms for its campaigns. However, the communication team realized the importance of expanding its presence across various channels, especially to reach a larger audience. TikTok was chosen as a strategic focus because it allows the company’s financial product to be promoted in a light and informal way.
According to Cíntia Mendes, Growth Coordinator at Go Bravo, the positive numbers came because the platform enables dynamic operation. “The experience with TikTok Ads was exceptional, as it is intuitive and simplifies the campaign creation process. The advertisement model that TikTok allowed us to develop became our favorite, due to its fluidity,” she said.
Focusing on increasing operations in Brazil, the campaign for Qualified Leads on the platform faced the challenge of reaching the highest number of possible clients. For this, the most efficient format found was Spark Ads, which directed TikTok users to fill out a form on the brand’s website. The paid campaign was combined with content generated by influencers in an easy, didactic, and intuitive manner.
The participation of the Go Bravo team in the TikTok for Business Integration Program provided in-depth knowledge of the platform tools. The integration resulted in a significant increase in the company’s profile, driven by the Community Interaction campaign, with some content reaching 3 million views.
