Brazil trains over 50,000 information technology professionals each year. On the other end, companies across various economic sectors increasingly demand this highly skilled workforce. How to establish this connection between the two sides? A startup from Curitiba is providing a helping hand, working to eliminate this bottleneck in innovation and reduce selection process costs by 80%.
Founded in 2019, Koud’s portfolio includes over 200 companies from across Brazil that have utilized its tech recruitment, tech staffing, and RPO (recruitment process outsourcing) services—or in simpler terms, ‘talent hunting,’ recruitment, and placement of these talents in the market. Koud actively searches for professionals based on each client’s specific demands.
This is explained by Frederico Sieck, founder and CEO of Koud. ‘With the shortage of innovation professionals in the market—estimates suggest Brazil will face a deficit of over 500,000 by 2029—competition for opportunities is fierce. So, the search must be thorough and precise.’
In this sense, while the first step in bridging this gap is technology-driven, the entire subsequent process is humanized, led by a team of experts responsible for meticulous research and recruitment. ‘Koud’s first step is to approach professionals with the qualities sought by clients, analyzing their resumes, skills, and interests,’ Sieck elaborates.
The candidate doesn’t necessarily have to be someone currently on the market looking for a job. In fact, depending on the specificity of the role, the search can extend to employed professionals. ‘If they show interest, we hold an initial conversation to present the hiring company and assess potential cultural fit (value alignment) between both parties.’
Once the candidate confirms interest and accepts the offer, Koud directs them to the hiring company, which then takes over the process. ‘We provide a three-month guarantee to the company—if the candidate leaves within this period, KOUD returns to the market and makes a new recommendation at no cost,’ emphasizes the startup’s CEO.
In Koud’s staffing service, the procedure is similar. ‘The difference is that in this case, we handle the hiring and place the professional at the client company. After a year, the company can directly hire the professional,’ Sieck explains. ‘This speeds up hiring, reduces turnover, and increases the accuracy of candidate selection, as they enter the company already aligned—both technically and culturally.’
Another key advantage: For companies seeking professionals, using this specialized startup’s services reduces selection process costs by up to 80%—covering everything from job postings and candidate searches to recruitment procedures and hiring. Koud also ensures a talent database and upholds principles of inclusion and diversity in service delivery.
