A start-up Sellera.AI introduces a disruptive solution to boost the sales growth of companies with annual revenues of up to R$500 million. By integrating Data Analytics, CRM/CRO, and Artificial Intelligence, Sellera.AI transcends the traditional tool supply model by acting as an independent sales channel focused on results.
With the expertise of partners like IBM and Google, it offers an innovative customer-focused system, with complete lead treatment and personalized activation and media strategies. The company invests in lead generation in exclusive or collaborative models, leveraging a broad ecosystem of channels, including LinkedIn, Facebook, Instagram, TikTok, WhatsApp, email, SMS, offline channels, influencers, and affiliates. The capturing and nurturing of these leads is done 24/7 by AI in its CRM system, optimizing productivity and sales conversion. The client can also anticipate receivables through FIDC, adjusting their financial cycle.
José Paulo Emsenhuber (better known as Zepa), CEO of Sellera.AI, reveals that the company received a R$18 million investment for the development of the Artificial Intelligence platform for sales, with very optimistic prospects for the operation. “We project to bring around R$7 million in the first year of operation, in a realistic forecast without illusions. The possibilities, in reality, can greatly exceed this initial planning,” he states.
Sellera.AI has also adopted the take-rate remuneration model, based on a commission on the volume of sales closed for each of its clients. This model requires the system to tirelessly seek the improvement of its operational efficiency, as each sale made by the platform cannot cost more than the agreed take-rate percentage with the client. Sellera.AI operates based on the spread, meaning the difference between Sellera’s cost to sell a product/service and what it receives from the take-rate.
“Our role is linked to the client’s business and we are structured to foster their growth through our investment in media and activation for lead generation, lead handling, sales closure, and the anticipation of receivables to adjust our client’s cash flow. This business model helps our client sell more, spend less, and take fewer risks,” highlights Ronan Rocha, Vice President of Sellera.AI.
Since its launch, the company has solidified its position as a provider of solutions in the market. One example is that Sellera.AI was approved by HPE (Mitsubishi Motors) as the official CRM tool for its vehicle dealerships. Additionally, it also integrates with BTG’s investment agent offices systems via API, facilitating real-time information exchange. Mapfre and Remaza are other major clients of Sellera.AI. “We remain confident in our purpose to boost our clients’ sales through the application of our toolkit consisting of Data Analytics, CRM, and Artificial Intelligence technologies,” concludes Zepa.
