According to data from the CEO Outlook: Consumer & Retail 2024 by KPMG, 80% of retail CEOs believe in market growth in the coming years. In parallel, data from Gartner also illustrates a trend of technology investment to keep up with this growth – showing that 9 out of 10 retailers plan to implement Artificial Intelligence in their businesses.
The data illustrates an estimate of growth and modernization in retail. With that in mind, get to know 5 solutions that enhance and increase operations in retail and e-commerce.
- Nubimetrics, smart data for e-commerce
The Nubimetrics is a platform that uses data in a sales intelligence solution to leverage the performance of sellers and major brands in e-commerce. Utilizing Big Data and Artificial Intelligence, the platform delivers strategic insights that help sellers and brands anticipate relevant seasonalities, such as Mother’s Day, Valentine’s Day, and even Black Friday.
“Based on market consumption and behavior analysis, we help sellers and brands identify trends, adjust stocks, set prices, and optimize campaigns more accurately. This results in smarter decisions, more efficient strategies, and consequently, higher profitability for the business,” highlights Juliana Vital, Global Chief Revenue Officer of the platform.
- Digital Manager Guru, no commissions on sales
A Digital Manager Guru, a complete platform for online checkout and sales management, is different from traditional ones that charge commissions on each sale. It adopts a model based on a fixed monthly fee, providing greater financial predictability and allowing sellers to keep most of their profits. Operating in Brazil, the United States, and Europe, it serves subscription businesses, content creators, events, and sellers of simple physical products, offering checkout, integration with marketing tools, post-sale services, and real-time metrics.
“Since 2017, we have been committed to an opposite approach: charging a fixed monthly fee, with no commissions on sales. At the time, we were told it wouldn’t work. Today, we see giants like iFood, AppStore, and even 99Food reviewing their models, pressured by competition, rejection, and the need for financial sustainability. Our strategy has proven effective. By 2024, our customers saved R$ 75 million that in other platforms would have gone to fees. The tide is turning,” explains André Cruz, co-founder and CEO of Digital Manager Guru. “With the rise in interest rates and uncertainties in the international scenario, the cost of money has gone up, leading many companies to reassess their models and seek greater financial efficiency. Those who don’t deliver real value are falling behind,” he adds.
- Nethone, digital fraud prevention:
Online sales in e-commerce assist consumers with convenience and speed, but also present an opportunity for specialized criminal groups to carry out scams and frauds. “It is necessary for any online business to invest in authentication through technology and two-factor authentication. Especially during high sales periods, it is essential for companies and consumers to be cautious”, says Thiago Bertacchini, Sales Head of Nethone.
The company is a partner in preventing digital fraud for organizations. Using its proprietary technology to analyze over 5,000 user behavioral data points and prevent digital fraud, the company prevents around 95.3% of possibilities of cybercrimes, being the main ally of financial system organizations.
- nstech, integrated and efficient logistics
In an increasingly competitive market, the use of advanced technological solutions is key for companies that not only want to meet consumer needs but also exceed their expectations. With the purpose of transforming domestic transportation in Brazil and Latin America, the solutions of nstech, a leading company in supply chain software in Latin America and a pioneer in open logistics, for theft prevention, accident risk, inventory management, and delivery route optimization use automation technologies to expedite the time between purchase and delivery, ensuring timely fulfillment and customer satisfaction.
- PiniOn, data intelligence in retail
The strategic decision-making in retail increasingly relies on the collection and analysis of real-time data. The intelligent use of this information allows for the identification of consumption patterns and the prediction of trends with a high degree of accuracy, as well as the ability to respond more quickly to market changes. Keeping this in mind, PiniOn, a market research company specialized in competitive and behavioral data, offers solutions that help companies optimize results at all stages of the buying journey by accessing the right data.
“Data enables a more effective understanding of the consumer and the market, guiding more precise decisions on product, price, promotion, and positioning. By transforming large volumes of information into clear and accessible directions, we can accelerate strategic responses and reduce risks. This is the role of data intelligence in modern retail”, explains Talita Castro, CEO of PiniOn.
