With over 50 million consumers in Brazil, Shein is an important showcase for online sellers. By 2026, 85% of sales are expected to come from local partners. In this scenario, operational professionalization is essential, and Enterprise Resource Planning (ERP) systems are great allies. By adopting them, retailers gain agility, reduce rework, and automate processes, minimizing errors and optimizing day-to-day operations.
“It is an essential pillar for those looking to grow sustainably in e-commerce. Automating processes and gaining control over all stages of operations allows the entrepreneur to focus on what really matters: selling more and better,” advises Sérgio Perez, an e-commerce specialist at Omie, a cloud-based management platform (ERP). Learn below how technology can drive those who sell on Shein.
- Real-time updated inventory
With integration between the ERP and Shein, inventory control is automatically done, avoiding stockouts and cancellations. “Real-time management prevents the sale of unavailable items and improves replenishment planning,” explains Perez.
- Automatic issuance of invoices
The ERP automates the issuance of invoices directly from orders received on the marketplace, saving time and avoiding errors. This reduces time spent on bureaucracy, ensuring business compliance, and freeing up time for more strategic activities.
- Faster logistics with automatic labels
With automatic capture of shipping labels, the process of order picking and dispatching becomes faster. The customer receives the product quicker and is more satisfied, increasing the chances of repeat purchases.
- Unified view of operations
All sales, inventory, and financial data can be entered into the software in real-time. “This makes it easier to track store performance and make more strategic decisions based on reliable information and accurate data,” highlights Sérgio.
Extra tip:
For those looking to professionalize online sales operations, in addition to Omie directly integrating with Shein, the ERP brings complete solutions for the marketplace, such as Omie.HUB, which you can find in the Omie Store app store.
“This structure makes the lives of marketplace sellers easier by automating manual processes, reducing errors, and providing a strategic view of operations. Consumers seek agility and convenience, so it is essential for retailers to keep up with this evolution to ensure success in sales,” concludes the expert.
