Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging, announces the successful completion of its previously announced acquisition of OfferFit, an AI-driven decisioning company.
After years of productive partnership as separate companies, Braze and OfferFit are rapidly advancing to deepen the integration of OfferFit’s multi-agent decisioning engine into Braze’s customer engagement platform, while accelerating OfferFit’s growth and reach by leveraging Braze’s global scale. By complementing Braze’s real-time, multichannel customer engagement platform with OfferFit’s highly customizable modern reinforcement learning engine, brands benefit from complementary cutting-edge technologies in automation and machine learning, transforming customer relationships and delivering mutual value for both consumers and businesses.
This acquisition builds on Braze’s previously announced development of a native AI agent codenamed Project Catalyst, designed to help brands personalize and optimize experiences with highly relevant journeys and content at scale, now available (in limited beta).
“With the official introduction of OfferFit by Braze into our already robust product portfolio, I’m excited to offer marketers a full spectrum of machine learning capabilities, powered by generative AI and cutting-edge reinforcement learning,” said Bill Magnuson, Cofounder and CEO of Braze. “We’re thrilled to see BrazeAI™ elevate the strategic role of marketers, who will leave behind the repetitive work of campaign creation to become maestros of experiences, optimizing every moment of the customer journey with the goal of driving their brands and business goals, delivering valuable experiences that resonate with consumers’ needs and desires. With the acquisition complete, I look forward to harnessing the complementary skills, products, and services that both Braze and OfferFit bring, and I’m extremely excited to officially welcome the OfferFit team.”
“OfferFit and Braze complement each other perfectly: businesses will be able to leverage the power of our cutting-edge AI decisioning system, fully integrated with the market’s leading customer engagement platform,” said George Khachatryan, Cofounder and CEO of OfferFit.
Learn more about how Braze and OfferFit’s complementary products have been driving positive results for their customers, such as Kayo Sports,here.
