According to information from Panorama de Ameaças para a América Latina 2024, Brazil suffers more than a thousand cyberattack attempts per minute. The country’s consolidation as a target for virtual scams makes companies need to strengthen their strategies, policies, and even infrastructure to enhance their security against increasingly sophisticated threats. The response, according to Rafael Pittas, iPlace Corporativo’s executive commercial manager, B2B vertical of iPlace, involves special attention to devices.
“Devices are the gateway for malware and the integration between hardware, software, and IT services is a strategy capable of reducing the vulnerability of corporate users,” comments the executive. Thus, the first step for companies to stay safe from cyberattacks is to understand the importance of choosing equipment that, from its conception, was designed to offer a high level of security.
An example is Apple products that have security features that minimize the attack surface, such as the Secure Enclave system that encrypts and keeps user data safe even when the processor is compromised. As a result, according to the Total Economic Impact™ survey of Mac in companies, using a MacBook reduces the probability of data breaches by 50%.
In addition, the operating systems of devices also play a fundamental role in a company’s data security. “The care for the confidentiality of information is important for business sustainability, as security offers benefits on various fronts. Strategies to minimize cyber attacks help maintain a good relationship and level of trust with stakeholders; reduces costs with fines and information recovery processes and even legal proceedings. Moreover, in a scenario where data is the new oil, protection can determine the operation’s success,” says Rafael. Regarding the operation, employees of companies can also be protagonists in security procedures, as long as they are equipped with ideal and appropriate devices.
Consequently, investing in devices with a high level of security and that allow employees to familiarize themselves and participate in solving technical problems reduces demands for the IT team. An example of this is IBM’s case, which found that only 5% of MacBook users needed support compared to approximately 40% of users of other devices. However, despite the decrease in technical support calls, the service is an essential component in maintaining security.
To meet the growing demands of the corporate market, iPlace Corporativo operates as an Apple Authorized Enterprise Reseller (AAER) in Brazil, offering complete and customized solutions for businesses of all sizes. With a consultative approach and focus on operational efficiency, the company delivers an end-to-end experience that integrates Apple devices, continuous technical support, software solutions, and financial facilities. According to executive Rafael Pittas, this structure enables the development of tailor-made projects that consider the operational reality of small, medium, and large companies.
Among the differentials of iPlace are equipment buyback programs, specialized consulting, and integrated hardware and software solutions, promoting technological modernization with scalability and alignment with business objectives.
