Santander took a decisive step in the digital transformation of the banking sector with the launch of Pitch Maker, the first structured advisory tool with Generative Artificial Intelligence in the Brazilian market. The solution, a result of the partnership between the bank, BRQ Digital Solutions, a one-stop-shop partner in business evolution journey and a leader in generative AI in the country, and AWS, a cloud computing services platform offered by Amazon, reducing the average time for investment analysis and recommendation from 35 minutes to just 30 seconds.
Created with a focus on increasing the efficiency of investment advisors, as well as enhancing the customer experience on a large scale, the tool uses Generative AI to analyze real-time data, understand the investor’s profile, and generate strategic financial approach suggestions. As a result, each interaction becomes shaped by context and individual history, raising the standard of the bank’s relationship with customers.
For this, the technology behind the launch was designed to scale with performance. Designed by BRQ, which for 7 years has been responsible for the development and incorporation of new technologies in the banking institution, the solution adopts an architecture based on microservices on Amazon EKS and is based on Amazon Bedrock, AWS generative AI platform. This engine was trained and refined to ensure reliable, secure, and standards-compliant responses for the institution.
According to the CEO of BRQ Digital Solutions, Rodrigo Frizzi, the development of the solution required a high degree of collaboration between the three companies. “AWS, Santander and BRQ were side by side at every stage of the project. Being in tune with the commitment to customer success made all the difference in overcoming the challenges and together building a robust, secure, and highly effective Gen AI solution,” he emphasizes.
“True disruption is not in the technology, but in what we do with it. This new reality will be built on three pillars: bringing closer, understanding, and anticipating. And our work with Pitch Maker encompasses precisely these characteristics,” Frizzi concludes.
