Valentine’s Day should be celebrated more economically this year, according to a survey conducted by the fintech meutudo with 15,613 participants from across the country. Just days before the date, only 11% of respondents said they plan to buy gifts for their partner, while 8% are still undecided.
The survey reveals a scenario of cautious spending. Among those who plan to give gifts, 47% intend to spend up to R$50. Another 12% expect to spend up to R$100, and only 10% estimate expenses between R$100 and R$200. A significant portion, 30%, plans to invest above R$200 — indicating that although the average spending is low, there are still those who opt for higher-value gifts.
As for the type of gift, the scenario is still uncertain: 37% of respondents who plan to buy have not yet decided what they will give. Among those who have already chosen, perfumes and cosmetics lead with 18%, followed by clothing and accessories (16%). Experiences, such as dinners for two, are the choice of 7%. Items like electronics and gift cards were also mentioned but represent a smaller share.
“The data shows that consumers are more mindful of how they use their money. Planning appears as a defining characteristic this Valentine’s Day, with choices guided both by value and the meaning of the gift,” says Márcio Feitoza, CEO of meutudo.
When it comes to purchasing, the preference still falls on physical stores, chosen by 45% of consumers. Online commerce comes in second place with 23%. Still, 31% of respondents are undecided about where to make the purchase, reinforcing the idea that many are still evaluating their options.
Regarding payment methods, PIX leads with 45% of preferences. Credit cards follow with 12%, then cash (10%) and debit cards (7%).
The popularity of PIX, according to Feitoza, reflects the advancement of digital payment methods in the country, especially during festive occasions. “The growth in PIX usage during these times shows how quickly Brazilian consumers have adopted digital solutions. Besides practicality, it fits well with one-time purchases, such as those for special dates, without compromising long-term budgets,” he adds.
