The integration of Flowbiz into the Sankhya ecosystem, formalized on May 7 with the acquisition of the former Mailbiz, represents a milestone for the reference in marketing automation and Customer Relationship Management (CRM). With 13 years in the market and a portfolio of over a thousand clients — including prominent e-commerce brands such as Wepink, Brooksfield, and Guess Brasil — Flowbiz joins the largest software development platform for enterprise management (ERP) in Brazil.
As a result, the company expands its operations beyond e-commerce, impacting the national economy with its expertise in customer relationship management among a much broader and diverse business audience. André Britto, CFO of Sankhya, reinforces this idea, highlighting that the new addition to the holding can “serve industries and retail in a more comprehensive way“, innovating the way these markets can manage their customer relationships.
Flowbiz’s tools and expertise ready for the new challenges of the industry and retail
Considering the challenges faced by the industry with long sales cycles, as well as the retail’s pursuit of loyalty and offering an omnichannel experience, the solutions from Flowbiz now provide mechanisms to activate customer databases to meet specific demands of their new markets of operation.
The goal is to replicate the success achieved with e-commerces — a context in which, in just the last year, it captured over 50 million leads and exceeded R$ 350 million in overall sales influenced — adding mechanisms to the Sankhya platform that promote both the increase in LTV (Lifetime Value) and the data for customer loyalty and repurchase.
Among the solutions that demonstrate potential for these new scenarios, the ‘Flows,’ automation modules from Flowbiz, stand out. According to Thiago Pitta, CTO of the company, this tool was designed to ‘map the entire consumer journey — which used to happen in a decentralized way.’
The innovation offers solutions for industrial B2B processes, which are generally complex, as well as providing management of the customer experience in retail across multiple channels, allowing the creation of personalized campaigns for reactivation, repurchase, rewards, and various other possibilities.
Rebranding reflects maturity and a new scope of action
In this context of expansion and strengthening through the partnership with Sankhya, the rebranding from Mailbiz to Flowbiz emerges as a symbol of this new phase.
Vinicius Correa, CEO of Flowbiz, comments that after 13 years, the name Mailbiz no longer represented the totality of what the company had become and, more importantly, what it aims to build. ‘The choice of the name Flowbiz arose from the desire to translate this new phase: more fluidity, more integration between areas and channels, more focus on our clients’ business,’ says Vinicius.
Lucas Brum, Partner and Commercial Head, adds that Flowbiz is born to better reflect the evolution towards a platform that goes far beyond email marketing. The change was also motivated by the maturity of the platform, which, according to him, drove the demand for more sophisticated solutions in data intelligence, loyalty, and personalization – capabilities increasingly required in a broader spectrum of the market.
With the reach of Sankhya and a robust and adaptable technological platform, Flowbiz repositions itself to be a strategic partner in improving relationships with clients in the national industry and retail, always aiming for the performance and sustainable growth of its clients.
