Flowbiz (formerly Mailbiz), a CRM and e-commerce automation specialist, signals a new and ambitious phase of expansion and pursuit for market leadership, now as part of the Sankhya group: “We want to be a reference in data-driven relationship marketing in Brazil and Latin America“, declares Lucas Brum, Partner and Commercial Head of Flowbiz.
This vision is driven by a history of consistent growth in recent years, which has developed a solid client base alongside the continuous evolution of its technological platform — highlighted by the recent acquisition by Sankhya and the subsequent rebranding to Flowbiz marking the beginning of this new cycle.
E-commerce DNA and a legacy of proven results
Flowbiz’s deep specialization in the e-commerce universe has roots in its foundation. Founded in 2012 as Mailbiz, the company was created by Vinicius Correa from a need observed in the market. At the time, many e-commerce operations, including that of a relative, struggled due to excessive reliance on limited channels like email for customer relationships. This origin, focused on solving concrete “pain points” of online retail, shaped the company’s DNA, which built a reputation for excellence over 13 years.
Before its integration into Sankhya, Flowbiz already had over 80 employees, presence in more than 20 Brazilian states, and surpassed the mark of 1,100 active clients, including prominent names like Wepink, Brooksfield, Zelo, Guess Brasil, Logitech, and Growth Suplementos. Growth was a constant, with the company recording a 45% increase in its last year of independent operation.
This platform’s success was always tied to its ability to deliver tangible results, such as increasing LTV (Lifetime Value), improving retention and repurchase, and optimizing sales conversion, exemplified by features like the “Journeys” module, effective in recovering and reactivating abandoned carts. Market recognition also came through awards, such as winning the ABComm Digital Innovation Award for three consecutive years (2022, 2023, and 2024).
Expertise to unlock growth in relationship marketing
The ambition to become a regional reference is supported by an ever-evolving technological platform. “Today, Flowbiz represents this new stage: a performance CRM for e-commerce, going far beyond email and delivering concrete results through multiple media, unified data, and applied intelligence“, details Thiago Pitta, CTO of Flowbiz.
For the future, the company bets on innovations like “Flows,” new automation modules designed to enable hyper-personalization of campaigns. Aligned with this technological vision, Vinicius Correa, CEO of Flowbiz, reinforces the ultimate goal: “We are a company that understands the e-commerce game, speaks the language of retail and delivers solutions that unlock growth.”
Sankhya as a catalyst for expansion and the new vision
Integration into the Sankhya ecosystem is a crucial pillar in this expansion journey. The strategic partnership not only strengthens Flowbiz’s structure and reputation but also expands its reach to a significantly larger audience — including industries and retail in general, which increasingly demand sophisticated solutions for their e-commerce operations.
“Today we see Flowbiz integrating our ecosystem with Ploomes and our ERP, adding to our comprehensive management platform. It fits by creating more differentiation for our solutions and the possibility of serving industries and retail more broadly”, said André Britto, CFO of Sankhya. This synergy with Sankhya’s ERP solutions and Ploomes’ CRM creates an important competitive edge.
Rebranding as a symbol of a new era and renewed ambition
The shift from Mailbiz to Flowbiz, complemented by the “by Sankhya” tagline, is more than just a name change; it symbolizes the company’s maturity and future vision. Vinicius Correa explains that the old name no longer reflected the breadth of what the company has become and its aspirations. “The choice of the name Flowbiz was born from the desire to convey this new phase: more fluidity, more integration between areas and channels, more focus on our clients’ business (the ‘biz’)“, comments the CEO.
Lucas Brum reinforces this perspective: “Flowbiz is born with the purpose of better reflecting all that we have become: a platform that helps e-commerce businesses create personalized, profitable, and sustainable strategies. The rebranding focuses on placing Flowbiz on another shelf, with CDP, CRM, and strategy.”
With a solid foundation of achievements, cutting-edge technology, a new visual identity that reflects its new moment, and the strategic push from the Sankhya group, Flowbiz is poised to consolidate its position in Brazil and reach new heights in Latin America. “We were never just another tool. But now we want to deliver even more with our technology. We are the strategic partner for those who want to make their business flow and turn data into real growth“, concludes Lucas Brum.
