The Automatic Pix, a new modality launched by the Central Bank a few weeks ago, starts operating this Monday (16). The functionality was created to facilitate the payment of recurring expenses, such as monthly fees, condominium fees, subscriptions, health plans, and essential service bills. For small businesses that want to receive payments in this format, it is necessary to contract the service with financial institutions. For the consumer, the use is free.
Depending on the bank, entrepreneurs can join the service through digital channels or in branches. The cost of the service is informed at the time of joining. In order to prevent fraud, only companies that have been active for more than six months can offer Automatic Pix as a form of payment to their customers.
According to a survey by Sebrae, PIX is the preferred modality for almost half of the individual microentrepreneurs in the country (48%). Additionally, 97% of entrepreneurs accept PIX as a payment method. Out of all the revenue generated from product sales, this model already accounts for 51% or more of the companies’ revenue. It is a medium that has already been established. Technology is a concept that cannot be reversed, and small businesses use it to create opportunities and increase job generation,” states Sebrae’s president, Décio Lima.
In comparison to direct debit, the new Pix modality allows the company, once the service is contracted, to automatically receive funds from customers of any financial institution. In the case of direct debit, it is necessary to establish an agreement with each bank, which complicates the process for small businesses.
According to the 9th edition of Sebrae’s Small Business Pulse survey, 94% of entrepreneurs already use Pix as a means of receiving payments, with 81% considering it the most important method for daily financial activities. Among the benefits pointed out by small business owners, payment method stands out for its agility (89%), cost reduction (76%), ease of reconciliation (63%), and decrease in default (54%).
Usage
“Pix also proves to be a catalyst for the digitalization of small businesses, which now have a low-cost receiving solution, easy integration, and immediate settlement. This allows micro and small companies to compete on equal terms with large establishments in terms of agility and modernity in payments,” highlighted the president of Sebrae.
