Retail is experiencing an era of convergence, where traditional and digital models not only compete but also mutually inspire. The research “The Future of Retail: The Convergence Era”, published by Bain & Company, reinforces that by 2030, half of the sector’s profits will come from activities “beyond commerce,” such as complementary services, data monetization, and B2B partnerships.
In this scenario, retailers need to go beyond simple product sales to ensure sustainable growth, and offering insurance emerges as a strategic opportunity to transform the relationship with corporate clients while generating additional revenue.
The numbers show that this shift is already underway. Major players like Amazon and Alibaba have already shown how diversified ecosystems can drive results, using everything from logistics structures to advertising platforms to create new revenue sources. For traditional retailers, selling insurance represents more than an additional product – it is a smart way to strengthen the relationship with B2B clients. By integrating insurance into their portfolio, whether for equipment protection, extended warranties, or operational risks, they not only increase the average ticket but create a recurring revenue stream through renewals and commissions, something especially valuable at a time when traditional margins are under pressure.
Thus, the key to success lies in seamless integration into the omnichannel model. Physical stores can provide personalized advisory, while digital platforms streamline agile hiring with instant quotes. Leveraging consumer data effectively allows recommending custom-fit insurances tailored to each business client’s profile. And the best part: strategic partnerships with specialized insurers can expedite this journey, reducing the need for significant investments in proprietary infrastructure.
Therefore, in a market where scale and efficiency define the leaders, insurances emerge as a fundamental piece in shaping the retail of the future. More than a complementary service, they represent the natural bridge to a new paradigm where the convergence between products and services will be inevitable. Retailers who act now, combining their customer knowledge with implementation agility, will not only keep up with the transformation but also lead it.
