At OLX, the largest classifieds marketplace for cars in the country, conducted an exclusive event at the Interlagos Speedway in São Paulo on June 10. The premium event, titled Conecta Autos Racing Team, brought together over 80 guests including executives from dealerships, multi-brand dealers, rental companies, and industry influencers.
The meeting combined adrenaline on the tracks with moments of relaxation and networking. With a unique and striking brand experience proposal, the action included the opportunity to speed on the Interlagos track, driving powerful cars such as Porsche, Ferrari, and Lamborghini, with the support of professional drivers. “OLX supports professionals in accelerating automotive business and created a special moment for us to be closer to these partners, promoting emotions and connections. Interlagos was the perfect setting to offer this unforgettable brand experience and strengthen this relationship,” highlights Flávio Passos, VP of Autos at the OLX Group.
The Conecta Autos Racing featured carefully prepared environments, personalized boxes with the OLX brand, a decompression area, as well as activations such as customizing jackets, transforming the credential into an exclusive trophy, as well as an award to the pilots with the best performance of the day. The gastronomic experience was signed by Paellas Pepe and Empório Pata Negra.
One of the highlights of the day was the chat with journalist Reginaldo Leme, a reference in Brazilian motorsports, who shared stories and behind-the-scenes of his career. Journalist and pilot Renata Camargo also made her presence known, capturing the best moments and interacting with guests.
The project was developed by Blood in partnership with the OLX Group and executed by the agency, which is a reference in events and brand experience. Ale Tcholla, partner and creative director of Blood, emphasizes that the goal was to create a narrative capable of providing a moment that would mark the audience forever. “We conducted an activation focused on creating a unique and unforgettable experience for those who live the automotive universe daily. Feeling the emotion that a car can provide for a person in a real and legitimate way on one of the most emblematic tracks in the world,” he concludes.
Event Highlights:
- +80 exclusive guests
- 60 fast laps performed by clients with professional drivers
- Gastronomy signed by Paellas Pepe and Pata Negra
