The global delivery market is expected to reach US$ 1.89 trillion by 2029, with an average annual growth of 7.83%. In this promising scenario, Brazil already accounts for 1.51% of global revenue, according to Statista data — a significant share, considering the size of the country and the accelerated growth of consumption through apps.
“During festive periods, the demand for deliveries skyrockets, requiring extra attention from the entire ecosystem: restaurants, markets, logistics operators, and of course, the delivery apps themselves. On these dates, deadlines become tighter and customer expectations soar,” comments Vinícius do Valle, Marketing Coordinator at Gaudium, a company specializing in technology for mobility and delivery.
Therefore, strategically preparing for these occasions is indispensable — not only does it help ensure operations, but also takes advantage of the moment as a real growth and loyalty opportunity. With that in mind, the executive has brought some tips on how to organize. Check it out:
1. Demand forecasting and operational scaling
The first step is to look at the data. How did the platform or operation perform in previous years? Which categories sold the most? Based on these surveys, it is possible to predict access peaks, adjust platform capacity, and reinforce the number of partner couriers, kitchens, or stocks. Anticipation is the keyword.
2. Technology and automation as the basis of efficiency
For delivery, speed and accuracy are essential — especially on festive dates. Technology is the greatest ally in this scenario. Automatic routing systems, real-time stock integration, and monitoring panels help keep everything under control, even with high volume. Investing in technological infrastructure is no longer optional.
3. Attention to customer experience
The order is not just a meal or a gift — it’s a demonstration of affection. Therefore, the customer’s experience must be treated with extreme care. This includes everything from a functional and intuitive app to delivery on the promised time, with careful packaging and personalized messages.
4. Proactive service and agile support channels
During peaks of demand, errors can occur. But how they are resolved makes all the difference. Have a team prepared to respond quickly and, if possible, use bots and automations to speed up simple processes. Consumer trust depends on responsiveness.
Seasonal dates are a true test for the delivery sector. But they have also become a showcase: it’s when apps demonstrate the ability to scale, deliver with quality, and delight the consumer. ‘With planning, technology, and customer focus, it is possible to transform this peak of demand into real growth — and good reasons for the customer to return all year round,’ concludes Valle.
