A Plaza, a startup that is transforming the real estate market through AI agents, has just announced the launch of Maya ADM, a virtual assistant focused on property management, developed after an investment of R$ 2 million. The technology automates processes such as issuing invoices, contractual doubts, penalty calculations, scheduling inspections, maintenance requests, and contract termination, operating proactively through automatic calls and messages via WhatsApp.
With the new feature, Maya — Plaza’s virtual employee — expands its scope beyond commercial service and autonomously solves the main bottlenecks of real estate administrative sector. The assistant’s evolution reflects Plaza’s commitment to making brokers and real estate agencies increasingly productive and efficient through intelligent automation and cutting-edge technology. Today, up to 90% of the inquiries generated by Maya ADM are resolved by her without human intervention, consolidating Maya as the most advanced and complete artificial intelligence solution in the Brazilian real estate market.
“This radically improves the experience of renters and property managers, delivering more agility, accuracy in responses, and a closer and proactive bond among all involved,” says Julio Viana, CEO, and co-founder of Plaza.
Communication between real estate agencies, tenants, and landlords is still, for the most part, manual, fragmented, and lacking data intelligence — leading to noise, rework, and delays in service. With the arrival of Maya ADM, Plaza is not only automating critical tasks in a humanized way, by voice and available 24 hours a day, but also creating a layer of intelligence in the relationship. The assistant understands the specific needs of each client based on contract information and interaction history, enabling personalized communication and anticipating solutions.
According to data from Brain Strategic Intelligence, 78% of Brazilian real estate agencies still use manual processes in their administrative routines. With Maya ADM, companies that have already implemented the technology have automated 93% of interactions, demonstrating the high potential of the solution to scale operations without increasing costs with staff.
“Administrative service tends to be more complex than the actual sale or lease itself. With Maya ADM, we free up teams to focus on strategic tasks, while artificial intelligence takes care of the rest — with voice, clarity, and autonomy,” adds Viana.
Maya Speaks: a virtual salesperson who calls tenants and schedules visits
In addition to Maya ADM, Plaza is also expanding its commercial operations with the unprecedented launch of a tool for the Brazilian real estate market: Maya Fala is a voice-activated virtual assistant focused on lead conversion.
The overload of service that real estate agencies have is so great that there is basically no time left to carry out personalized remarketing. Maya Fala can bring more conversion because it understands the client’s needs by analyzing their interactions history with the properties from real estate agencies and CRM information, providing empathetic, personalized, and resolving service to enhance the customer experience and improve the agency’s sales.
“Maya Fala was created to optimize the first contact with customers. Instead of waiting for a response on WhatsApp or email, she calls and talks to the interested party. It’s like having a sales team working 24/7 without losing the human touch“, highlights Raphael Garcia, Plaza’s commercial director.
The combined action of the two assistants—Maya Fala and Maya ADM—allows a real estate agency to automate from the first contact with the lead to solving day-to-day administrative issues, with efficiency, personalization, and proprietary AI technology.
