DEX, a leading fintech in technological solutions for consumption at events, bars, nightclubs, restaurants, and other food and beverage service establishments, announces the entry of a new strategic investor: Grupo Loc. The operation, advised by Pulse Capital, was completed after eight months of negotiations and structuring.
The investment includes an initial contribution of R$10 million, with the possibility of up to R$50 million additional, contingent on meeting growth and operational performance targets. The funds will be allocated to technological expansion, structuring the franchise network, commercial expansion, and working capital for receivable anticipation for clients.
“Growth targets and operational controls will unlock new rounds. As DEX proves its ability to scale sustainably, new investment opportunities will be activated,” says Marcos Camilo, CEO of Pulse Capital.
With a strong presence in vehicle rentals, mobile phones, IT equipment, and soccer, Grupo Loc joins forces with DEX, which stands out for its proprietary technology focused on service and payment automation. This strategic alliance combines Grupo Loc’s operational capacity with DEX’s technological innovation.
The company continues to be led by its founders, who remain at the helm of operations with active participation in strategic decisions. The agreement structure ensures DEX’s autonomy while strengthening its governance and accelerating the growth plan.
“This is a strategic partnership with robust investments. The founders, Bruno Prado and Gustavo Menicucci, continue to lead DEX, now with more capital, structure, and muscle to reach new heights,” reinforces Camilo.
In addition to its expertise in consumption automation and operational management, DEX also establishes itself as a significant credit provider for the entertainment sector—including bars, nightclubs, restaurants, hotels, resorts, and sports centers. Through receivable anticipation, the fintech directly supports its clients’ financial health by offering smart capital that stimulates growth with agility and security.
DEX plans to strengthen its presence in the over 20 states where it already operates and expand the more than 46 million transactions conducted annually. Among its solutions are self-service kiosks with national technology, an NFC-based cashless system, automated token issuance, and a comprehensive integrated consumption management platform.
DEX’s expansion will also align synergistically with LocAgora’s franchise model—Grupo Loc’s mobility arm—driving digitalization of service, operational efficiency for franchisees, and user experience, as well as in soccer games and related events.
“The market gains a new player with financial robustness, cutting-edge technology, and strategic vision. We are prepared to transform the consumption experience and management in Brazilian entertainment,” concludes Camilo.
