In an increasingly competitive and dynamic market, starting a business without the support of technology is like trying to navigate without a compass. Innovations democratize access to efficient management, marketing, and customer relationships. They help provide clarity, scale processes, and enable small entrepreneurs to compete with larger companies. Whether structuring routines, automating tasks, or optimizing customer contact, using these solutions allows new businesses to start in a more organized manner with growth potential.
With this in mind, Rudnei Rocha, CIO of SIS Innov & Tech, a technology intelligence company in innovation and digital transformation, has listed the main platforms for those starting a business. But before choosing, he recommends understanding the real needs of the operation and the consumer. ‘Lack of time? Organization? Slow service? Based on that, the choice of the ideal solution becomes clearer. It is best to prioritize what generates quick returns: for example, a system that improves service can increase sales,’ he advises. The expert brings the main tools for novice entrepreneurs:
1 – Management software or ERP (Enterprise Resource Planning) Controlling operational obligations from the start is essential. Systems that integrate digital accounts with functionalities such as issuing invoices, bank reconciliation, and cash flow reports are indispensable. ‘This structure allows for faster decisions based on data. Additionally, it frees the entrepreneur from repetitive activities, ensuring more time to focus on what really matters: selling, innovating, and expanding. At the same time, it ensures that administration meets minimum governance standards,’ explains Rocha.
2 – Trello or Notion Important for organizing demands, projects, and workflows. These interfaces help maintain focus and ensure the team works in a coordinated manner.
3 – Canva Facilitates creating visually appealing materials with a professional look, even without prior design experience. ‘It can be used to develop posts for social media, presentations, business proposals, menus, and other graphic content,’ explains the executive at SIS Innov & Tech.
4 – Robotic Process Automation (RPA) Platforms Particularly useful in sectors such as retail, food, education, and services that deal with end consumers. Tasks that can be automated include responding on WhatsApp or Instagram, issuing tax documents, scheduling, sending marketing emails or welcome messages, and integrated stock and order management,’ Rocha exemplifies.
