Flowbiz (formerly Mailbiz), a specialist in CRM and automation for e-commerce, signals a new and ambitious phase of expansion and a quest for market leadership, now as part of the Sankhya group: “We aim to be a reference in data-driven relationship marketing in Brazil and Latin America,” states Lucas Brum, Partner and Commercial Head of Flowbiz.
This vision is driven by a track record of consistent growth in recent years, which has built a strong customer base alongside the continuous evolution of its technological platform — highlighted by the recent acquisition by Sankhya and the subsequent rebranding to Flowbiz marking the beginning of this new cycle.
E-commerce DNA and a legacy of proven results
Flowbiz’s deep specialization in the universe of e-commerce has its roots in its foundation. Born in 2012 as Mailbiz, the company was created by Vinicius Correa out of a noticed market need. At the time, many e-commerce operations, including a family member’s, suffered from excessive reliance on limited channels such as email for customer relationships. This origin, focused on solving concrete “pain points” of online retail, shaped the company’s DNA, which has built a reputation of excellence over the past 13 years.
Before its integration into Sankhya, Flowbiz already had over 80 employees, a presence in more than 20 Brazilian states, and surpassed the mark of 1,100 active clients, including prominent names like Wepink, Brooksfield, Zelo, Guess Brasil, Logitech, and Growth Suplementos. Growth was a constant, with the company registering a 45% increase in its last year of independent operation.
The platform’s success has always been linked to its ability to deliver tangible results, such as increasing LTV (Lifetime Value), improving retention and repurchase, and optimizing sales conversion, exemplified by features like the ‘Journeys’ module, effective in recovering and reactivating abandoned carts. Market recognition also came through awards, like winning the Digital Innovation Award from ABComm for three consecutive years (2022, 2023, and 2024).
Expertise to unlock growth in relationship marketing
The ambition to become a regional reference is supported by a technologically evolving platform. “Today, Flowbiz represents this new stage: a performance CRM for e-commerce that goes far beyond email and delivers concrete results through multiple media, unified data, and applied intelligence“, details Thiago Pitta, CTO of Flowbiz.
For the future, the company bets on innovations such as “Flows”, new automation modules designed to enable hyper-personalization of campaigns. Aligned with this technological vision, Vinicius Correa, CEO of Flowbiz, reinforces the ultimate goal: “We are a company that understands the e-commerce game, speaks the language of retail and delivers solutions that unlock growth.”
Sankhya as a catalyst for expansion and new vision
Integration with the Sankhya ecosystem is a crucial pillar in this expansion journey. The strategic partnership not only strengthens the structure and reputation of Flowbiz but also expands its reach to a significantly larger audience — including industries and retail in general, which increasingly demand sophisticated solutions for their e-commerce operations.
“Today we see Flowbiz integrating into our ecosystem with Ploomes and our ERP, adding to our complete management platform. It fits in by creating more differentiation for our solutions and the possibility of serving industries and retail in a more comprehensive way“, said André Britto, CFO of Sankhya. This synergy with Sankhya’s ERP solutions and Ploomes’ CRM creates an important competitive advantage.
Rebranding as a symbol of a new era and renewed ambition
The change from Mailbiz to Flowbiz, complemented by the signature “by Sankhya,” is more than just a name change; it symbolizes the maturity and future vision of the company. Vinicius Correa explains that the previous name no longer reflected the breadth of what the company had become and its aspirations. “The choice of the name Flowbiz arose from the desire to translate this new phase: more fluidity, more integration between areas and channels, more focus on our clients’ business (‘biz’),” the CEO comments.
Lucas Brum reinforces this perspective: “Flowbiz is born with the purpose of better reflecting all that we have become: a platform that helps e-commerce businesses create personalized, profitable, and sustainable strategies. The rebranding focuses on putting Flowbiz on a different shelf, with CDP, CRM, and strategy.”
With a solid track record, cutting-edge technology, a new visual identity that mirrors its new moment, and the strategic boost from the Sankhya group, Flowbiz is ready to consolidate its position in Brazil and soar higher in Latin America. “We have never been just another tool. But now we want to deliver even more with our technology. We are the strategic partner for those who want to make their business flow and turn data into real growth,” concludes Lucas Brum.
