Giuliana Flores is participating in ABF Franchising Expo 2025, the largest franchise fair in Latin America, with a stand designed to present entrepreneurs with an innovative business model emotionally connected to consumers. After 30 years of leadership in e-commerce, the brand makes its first appearance at the event to launch its franchise expansion, focusing on entrepreneurs who share its values of affection and excellence. The company offers a versatile and adaptable franchise model with three main formats tailored to different investment and operational profiles. The fair, taking place from June 25 to 28 at Expo Center Norte in São Paulo, will feature special activations, advisory services, and a sensory space.
Among the models on display, the Kiosk (9 m²) is ideal for high-traffic locations, specializing in preserved flowers and gifts. The Boutique (50 m²) offers a compact and elegant setup with a curated product mix. Meanwhile, the Full Store (100 m²) provides a complete operation, including natural and preserved plants as well as partner brands, offering customers a unique sensory experience.
The network also boasts a robust logistical ecosystem, featuring its own distribution center, refrigeration chambers, and full support in marketing, operations, and sales. The key differentiator lies in the brand’s strength, built over 30+ years, rooted in tradition, emotion, and trust. Franchisees join a solid business that delivers more than gifts—it delivers feelings.
The participation will be coordinated by the Expansion and Marketing team, and throughout the fair, the company will have an exclusive booth for presenting franchise models, products, and key competitive advantages. Giuliana Flores has prepared gifts and surprises for visitors interested in learning about the business model. To enhance visitor experience, various materials will be used, including brochures detailing store models, an LED panel with immersive presentations about the company’s history, and a visual showcase of flowers and exclusive products. Contact collection will be facilitated via QR Codes, simplifying post-event meeting scheduling and ensuring continued engagement with potential franchisees.
“We’re thrilled about our debut at ABF, a global business hub. Through our participation, we aim to strengthen ties with domestic and international investors, identify strategic partners for regional and global expansion, and attract new entrepreneurs interested in a solid, emotionally driven, and scalable business,” reveals Clóvis Souza, CEO of Giuliana Flores.
