Wigoo, a marketing and technology agency, announces its role as a strategic partner for brands looking to operate on the new TikTok Shop. Recently launched in Brazil, the platform’s e-commerce allows consumers to shop without leaving their feed. “With all our expertise in marketing, data intelligence, content, and media, we quickly became capable of positioning brands in this new shopping model”, says Dib Sekkar, co-CEO and founder of Wigoo.
Wigoo operates in the main operational fronts of TikTok Shop: live commerce, with strategy, scripting, and real-time execution; partnerships with creators, combining authority, engagement, and conversion; media management (TikTok Ads) focused on visibility and ROAS; and technical and strategic support for e-commerce/TikTok Shop, with integration, monitoring, and continuous optimization.
Additionally, Wigoo offers real-time monitoring, customized dashboards, and a methodology based on testing, insights, and scalability. All with the goal of improving Customer Acquisition Cost (CAC) and increasing Customer Lifetime Value (CLV), two fundamental pillars for sustainable profitability in the modern economy. “The future belongs to the consumer and the brands that know how to listen to them. Digital retail is more dynamic, personalized, and competitive. More than the tools, what changes is the mindset to drive results”, says Sekkar.
For him, Wigoo is ready to lead this transformation, whether in TikTok Shop, marketplaces, search engines, or any new digital environment. “We believe strong brands are born from the intersection of relevance and active listening. The consumer has already changed, and our commitment is to walk alongside brands that want to grow with purpose, adaptability, and long-term vision”“, concludes the co-CEO.
According to a study by the social network itself, TikTok Shop represents more than just an app feature—it signifies a new consumer behavior. Every scroll can lead to a purchase decision, and videos with integrated products have generated conversion rates three times higher than those of traditional e-commerce.
