The KOBO, a new digital content agency, enters the market with a clear proposal: to help companies create a real and relevant presence on social networks through organic, native, and humanized content. The operation is led by Beatriz Millani (ex-VTEX) and Pedro Araujo (ex-TikTok), who have come together to fill a gap perceived in brands that have good products but cannot translate their personality into the digital environment.
With experience in data marketing, branding, and commercial strategy, Beatriz Millani has worked as a commercial manager in agencies, as well as being responsible for product marketing and strategy at VTEX. Meanwhile, Pedro Araujo brings his experience as a sales manager at TikTok, where he served over two thousand clients focusing on advertising performance, in addition to his previous experience at Sony Music, where he worked with digital marketing, branding, and artist launch planning.
“We noticed that many companies want to produce content but do not know where to start, nor can they translate their essence into native platform formats. KOBO is born to solve exactly that point, with lean processes, agile production, and a lot of planning behind it,” says Beatriz Millani, co-founder of the agency.
The KOBO’s proposal is to offer a complete solution: from strategic immersion with the client to the delivery of personalized scripts, optimized recording (with the promise of producing a month’s worth of content in a single day), and edits tailored to the specificities of each social network. The goal is to produce content that not only represents the brand well but also generates results and identification with the audience.
In addition to audiovisual production, the agency also offers complementary services such as social media management, paid traffic, strategies for TikTok Shops, influencer curation, and design – always with content production at the center of operation.
“We act as a strategic arm for companies that need to communicate with more truth, consistency, and lightness. Our focus is to transform brands into content creators that communicate in the right way, to the right audience,” explains Pedro Araujo.
