The Loja do Mecânico, the largest e-commerce of tools and machinery in Latin America, has established itself as a national reference in the tools and equipment sector thanks to a robust strategy, centered on a deep understanding of the buying behavior of professional and enthusiast audiences in areas such as mechanics, civil construction, carpentry, gardening, DIY (do it yourself), and others. By combining technology, market intelligence, and a focus on customer experience, the company transformed logistical and operational challenges into competitive advantages, positioning itself as a leader in the segment.
The main guideline of Loja do Mecânico’s strategy was specialization. Instead of adopting a generalist model, the company chose to deeply and authoritatively serve a technical niche, investing in a broad portfolio ranging from hand tools to highly complex industrial equipment. This breadth, combined with the technical expertise of its customer service team and product curation, has generated credibility and loyalty among the most demanding audiences in the sector.
Today, the brand boasts impressive numbers such as 60 thousand SKUs (Stock Keeping Units), over 600 suppliers, more than 10 million orders delivered, and over 5 million customers served.
The digitalization of the purchasing journey was another essential pillar. With a robust, responsive e-commerce platform integrated with logistic management systems, Loja do Mecânico ensures agility, security, and convenience for the consumer, whether they are in a workshop in the interior of São Paulo or in the capital, for example. The use of data for personalized offers and product recommendations has also raised the bar for the digital experience, bringing the company even closer to understanding its customer behavior.
Logistic expansion, on the other hand, was crucial to sustain growth. The company invested in a robust distribution center (53 thousand m²), automation technologies, and partnerships with logistics operators to ensure nationwide coverage and competitive delivery times, a decisive factor in gaining the trust of professionals who often rely on agility to keep their operations active.
“Our goal has always been beyond sales. We want to be partners to those who work with their hands, offering not only products but also trust, agility, and relevant content. Our strategy was designed with this commitment to professionals in the mechanical industry in mind,” says Thiago Gurgel, Co-Founder and Chief Technology Officer of the company.
By combining portfolio specialization, technology, logistic intelligence, and closeness to the public, Loja do Mecânico has built an exemplary business model. Today, it is an ecosystem of solutions for those in the machinery and tools industry and for those who like to perform services at home.
