Selbetti – one of Brazil’s largest One-Stop-Tech companies, has just taken another important step to enhance the customer experience: the company has completed the integration of the Selbetti Customer Experience solution with Mercado Livre, enabling unified customer relationship management from the platform, merging the marketplace with other service channels.
“This innovation strengthens our omnichannel solution proposal focused on customer experience. The goal is to centralize and simplify online sales management, offering more agility, efficiency, and quality in serving end consumers,” explains Fabiano Silva, Manager of Selbetti’s Customer Experience Business Unit.
With the new integration, administrators, supervisors, and agents have centralized access to products offered on Mercado Livre directly through the omnichannel platform. Users can view product details, manage questions and answers, track orders, and maintain faster communication with customers, significantly improving operational efficiency.
The standout feature of this integration is the ability to manage multiple service channels in a unified way, simplifying management for companies that operate heavily in the digital market. The integration setup is practical, allowing users to easily authorize the connection between Selbetti’s solution and Mercado Livre through simple technical steps.
To enable the feature, administrators perform an initial setup just once, while supervisors can create and manage service channels, conveniently activating or deactivating products. Customer service agents have a user-friendly interface that facilitates viewing essential information, such as interaction history and predefined quick responses.
Expanding relationship channels
This is not the first time Selbetti has integrated widely used consumer services into its omnichannel platform. Last year, the company integrated the solution with Reclame Aqui, enabling customer service agents to fully manage complaints, responses, and resolutions in a unified manner.
“Adding these services to the Selbetti Customer Experience solution reinforces our commitment to providing customers with practical and efficient tools so they can be present wherever their consumers are. With these integrations, our customers gain a complete view of their relationship with end consumers, enabling quick and efficient resolution of demands. We continue to expand our solutions and invest in constant innovation to offer an even more robust and complete experience for the digital market,” concludes Silva.
