In a matter of seconds, a quick response to a product search on a website leads to a secure purchase. What seems simple is the result of complex technological application that meets a company’s needs and delivers positive financial results. This is exactly what happened with the partnership between Grupo CVLB and Delfia, digital journey curation, for the implementation of Datadog’s market observability and monitoring solution.
The company’s biggest challenge when adopting the application with Delfia’s curation was centralizing observability due to the ease of integration provided by Datadog, as the company operates on diverse systems. Grupo CVLB originated from the merger of two retail companies: Casa e Vídeo, with a strong presence in Rio de Janeiro since 1988 with 240 stores, and Le Biscuit, which operates significantly in the Northeast with 130 stores. Together, they generate R$3 billion in revenue.
“Being plug-and-play and cloud-based, Datadog was essential for setting up the observability structure very quickly,” highlights Lucas Testa, Technology Manager at Grupo CVLB and responsible for the company’s website, app, and marketplace. With the introduction of Delfia’s solution, one of the critical endpoints, such as response times exceeding 4 seconds on the website, was reduced by 60%.
Additionally, the solution boosted sales for Grupo CVLB’s stores and e-commerce. “Any minute of downtime in our systems directly impacts our hourly sales target. We identified that the catalog endpoint on the website and app—responsible for fetching and displaying product information—had a response time of 7 seconds, which compromised the user experience. With the visibility provided by Datadog’s trace, we pinpointed the bottleneck and optimized the application. Today, this time has dropped to just 1 second, resulting in a much smoother and more efficient navigation experience for customers,” comments Lucas Testa.
“We are always ready to provide the necessary support, whether to clarify doubts about the tool or resolve more complex technical issues. We make it a point to act quickly and precisely, ensuring the customer has all the support needed to maintain operations with excellence,” says Plinio Moreira, Observability Manager at Delfia, reinforcing Delfia’s commitment to agile and effective support, both for queries and technical aspects.
100% operational uptime: history
In 2022, when Casa Vídeo was not yet using Datadog, it experienced system crashes and instability during Black Friday, the most profitable and decisive sales period of the year for the company. By 2024, the entire system remained 100% available without any downtime, according to Testa.
According to the executive, Datadog was able to centralize the entire operation so that the internal team gained visibility across all systems and became proactive in problem-solving.
“An increase in traffic and greater interaction is observed during Black Friday, when access peaks occur, typically on the multicloud app that depends on multiple systems (Azure, GCP, and AWS). That’s why we monitor key endpoints in Datadog and have gained greater predictability of issues. We didn’t have visibility into how order integration failures occurred, but now we are much more proactive: when instability arises, the Customer Service, Omnichannel, and Logistics teams are immediately notified to address and create routines to mitigate these problems,” he details.
Another specific Datadog functionality, Watchdog, which goes a bit beyond observability by allowing endpoints to be configured below 3 seconds, generating alerts and detecting anomalies, also made a significant difference in Grupo CVLB’s operations.
“Based on service history, the system detects when something unusual occurs within the recorded database pattern. Many of these incidents are real, previously unmapped issues for which we are now alerted in time to engage the responsible teams and resolve them before impacting customers or sales results,” explains Testa.
Grupo CVLB’s Technology Manager values the partnership with Delfia, especially for technical support, workshop initiatives, and the Customer Success department, which protects the client and defends the budget defined for the license purchase. “Delfia’s curation has been fundamental, both for clarifying specific doubts about the solution and for more technical issues, such as request grouping and on-demand costs, helping us avoid further problems. Additionally, they constantly support us in exploring new Datadog functionalities and promote workshops that expand our knowledge. They are very proactive in this follow-up,” he concludes.
