In 2024, Brazil established itself as the leader in social media purchases in Latin America. According to Hootsuite data, 51.3% of Brazilian consumers say they intend to buy products directly through these channels. This scenario reinforces the strength of social platforms as commercial touchpoints and highlights the importance of agile, personalized, and humanized processes to turn interactions into real conversions.
Over the past two years, the volume of sales initiated on social platforms in Brazil has grown significantly, reflecting the transformation in digital consumer behavior. ‘When the experience is personalized, agile, and customer-centric, conversion ceases to be a possibility and becomes a natural consequence,’ says Denis de Lutiis, Head of LATAM Marketing at Getnet.
With this in mind, Getnet has compiled seven practical tips for entrepreneurs to turn likes into loyal customers, boost their results, and gain ground in an increasingly competitive market.
- Separate business and personal profiles:Maintaining separate accounts avoids confusion and reinforces professionalism while unlocking advanced customer service features.
- Optimize your digital showcase:Fill in the business name, description, operating hours, and website link. Use a professional profile photo—such as a logo or flagship product.
- Automate messages and organize contacts:Configure greetings and absence responses. Tags like ‘new customer’ or ‘pending payment’ speed up the sales funnel.
- Create an attractive catalog:Well-lit photos, neutral backgrounds, clear descriptions, and updated prices allow customers to browse without leaving the chat.
- Respond with speed and empathy:Speed matters, but genuine attention fosters loyalty. Address customers by name and propose personalized solutions.
- Promote the channel across all touchpoints:Include links or QR codes on other social networks, websites, business cards, packaging, and email campaigns. The easier the access, the higher the number of leads.
- Use broadcast lists responsibly:Send updates and promotions only to contacts who have authorized it and respect frequency to avoid spam.
With consistent planning and execution, social media stops being just a showcase and becomes a cash register, sustaining growth even in competitive markets.
