The Magalu group has brought together its entire ecosystem of companies for the biggest PayDay in history. Netshoes, KaBuM!, Época Cosméticos, aiqfome, Estante Virtual, and Magazine Luiza itself are launching, starting this Thursday (3), the already famous ‘PayDay’ sale, this time in a special format: with a longer duration—five days of promotions—and discounts of up to 80%.
‘PayDay was created with the goal of offering better prices and payment conditions on a date when Brazilians can afford to shop, which is when their salary hits their account,’ says Aline Izo, senior marketing, branding, and communications manager at Magalu. ‘Now, to make it even stronger, we’ve extended the campaign period and brought our entire retail ecosystem together for a special, larger, and integrated edition. Our customers will have access to a much larger and more diverse assortment of products, ranging from sports items, perfumery, food delivery, books, gaming products, electronics, and much more.’
In addition to the discounts already announced on the websites and apps of the group’s companies, customers can use the coupon ‘PayDay’ to get even more benefits or discounts on their purchases. The coupon is valid for all companies in the group, but its use follows different rules, so customers should check the conditions on the websites and apps. For example, at Magalu, the coupon gives an additional R$30 discount on purchases above R$200. At Netshoes, it’s an extra R$40 off carts above R$299. At Época Cosméticos, it’s an additional R$50 off luxury brand purchases above R$599.
The campaign will be promoted during TV Globo’s programming, in YouTube mastheads, and on the social media channels of the group’s companies.
