Founded in 2007 as an e-commerce specializing in air conditioning, Webcontinental celebrates 18 years in 2025, established as one of the biggest names in Brazilian e-commerce. With more than 2 million products in over 40 categories available on the website and own app, the brand offers an intuitive digital experience differentiated by the best benefits and advantages, a combination that wins over thousands of consumers every day.
With administrative headquarters in Porto Alegre (RS) and over 500 employees, the company has four strategic distribution centers located in Porto Alegre (RS), Navegantes (SC), Viana (ES), and Cariacica (ES), ensuring logistical efficiency and agility in deliveries throughout the country.
Throughout its journey, Webcontinental has built a robust and diversified business model that goes beyond digital retail. The company also operates as a marketplace and integration hub, enabling more than 4,000 partner sellers to sell their products with speed and scalability across more than 40 sales channels, such as Amazon, Magazine Luiza, Mercado Livre, Shopee, and many others.
Among the recent recognitions, the company was elected for two consecutive years (2023 and 2024) as the Best Marketplace in Brazil at the ABComm Digital Innovation Award, reinforcing its commitment to innovation, operational excellence, and customer satisfaction.
Expansion and ambitious goals for 2025
With a digitally evolving model, Webcontinental continues to bet on diversification and expansion of sales channels. Riding the wave of e-commerce growth during the pandemic, the company doubled in size and has maintained this trajectory. In 2024, it reached R$1.6 billion in GMV (Gross Merchandise Volume), and for 2025, the goal is to achieve R$2 billion, representing a 10-fold increase in its GMV over the last 8 years. To sustain this performance, it continues to invest in technology, new strategic partnerships, and campaigns focused on customer loyalty and enhancing the shopping experience.
“Achieving 18 years with constant growth is a result of our focus on innovation, customer proximity, and continuous evolution of our business model,” says Diego Calábria, Commercial Director of Webcontinental. “We are building the future based on technology, data intelligence, and committed people.”
Private label and industry
Another important pillar of the operation is the proprietary brand Gallant, created in 2017. Focused on the segments of small appliances, fitness equipment, and industrial cold rooms, Gallant is sold in all the country’s major digital channels and has stood out mainly with the Gallant Home Fitness line, which has become the brand’s main segment in recent years.
Webcontinental also operates in the B2B market with the Gallant cold rooms industry, offering air conditioning solutions for companies and businesses in various sectors.
Ready for the next chapters
With a history marked by relevant milestones, such as the launch of its own integration hub (2014), entry into major marketplaces (2016), presence in channels like Amazon, Polishop, Camicado, among others (2022), and the recent participation in programs like LL Loyalty and Vale Bônus, Webcontinental is gearing up for a new expansion cycle.
The brand plans special institutional and promotional campaigns throughout 2025 to celebrate its coming of age and reinforce its positioning as an e-commerce made by people and for people. The commitment to the shopping experience, digital security, efficient logistics, and close customer service will remain a priority.
“More than just selling, Webcontinental’s mission is to be the best choice for consumers every day. And this means being present in a relevant, accessible, and welcoming way in each stage of the journey,” concludes the Director.
