With a focus on accelerating results in retail, Adyen, the leading payment technology provider for large companies in the country, is participating in the E-commerce Brazil Forum from July 29 to 31. The company will discuss the latest developments in Pix, such as Pix Biometrics and Automatic Pix, and demonstrate Adyen Uplift, its AI-powered solution capable of enhancing payment performance and generating more revenue for merchants.
The acquirer will bring interactive demonstrations of its technology to the event, along with exclusive experiences with major brands. Adyen’s booth will feature a McDonald’s space, in partnership with Arcos Dorados, to distribute traditional vanilla ice cream cones to customers and prospects. The activations include another Adyen client, Havaianas, which will distribute products to selected visitors.
The space also reinforces Adyen’s commitment to sustainability by reusing structures and materials from previous events, aiming to reduce environmental impact and promote more conscious practices.
“More than just presenting solutions, the E-commerce Brazil Forum allows us to listen closely to retail leaders and understand their priorities. The evolution of Pix and the use of AI are increasingly strategic topics, and this exchange helps us drive innovations that truly make a difference in payment performance,” comments Renato Migliacci, Vice President of Sales at Adyen Brazil.
Simpler Pix and smarter payments
Adyen was a pioneer in offering Pix since its launch in 2020 and now provides its key innovations. Launched in the first quarter, Pix Biometrics, via the No-Redirection Journey (JSR), eliminates steps in checkout, such as opening the bank app or copying codes, simplifying the payment experience. Meanwhile, Automatic Pix, launched last month, enables recurring payments, such as subscriptions or monthly bills, similar to automatic debit.
For businesses, these innovations bring benefits like faster settlement, improved cash flow, and transaction costs up to four times lower than credit cards. Additionally, there is a positive impact on conversion rates by reducing friction at critical sales stages and the ability to reach customers without access to credit.
“This year, we will also share the impact of Adyen Uplift, a market-leading solution based on our unified platform, which processed over one trillion dollars in 2024,” explains Migliacci. The solution enables AI models to exchange information and learn from each other’s decisions, aiming to reduce fraud and increase conversion automatically. With this solution, C&A saw a 4.7% increase in approval rates, resulting in R$24 million in additional sales and R$1 million in chargeback savings in just six months. Meanwhile, Arcos Dorados achieved a 2.6% increase in payment authorization rates and a 90% reduction in manual risk rules and chargebacks.”
