TOTVS (B3: TOTS3), Brazil’s largest technology company, has signed a contract to acquire Linx for the amount of R$3.05 billion. With this move, TOTVS will take another step toward building the most complete portfolio of solutions for the retail segment. The closing of the transaction is subject to approval by the Administrative Council for Economic Defense (CADE) and other usual precedent conditions for this type of operation.

“With this acquisition, we will strengthen our position in retail, expanding our portfolio and enhancing our ability to meet the demands of all types of retailers. This is a major and important advancement in our technology offering for this sector and, given our high level of investment in R&D, it will enable us to drive the development of relevant innovations for Linx customers, including in AI,” emphasizes Dennis Herszkowicz, president of TOTVS.

The acquisition of Linx will create important complementarity, making TOTVS’s presence in retail comparable to the current relevance it has already achieved in other sectors of the economy. Additionally, TOTVS’s strong commercial and service geographic presence will be a key catalyst for the expansion of Linx’s solutions, while the transaction will offer significant opportunities for synergies and efficiency gains.

“Our commitment is to transform retail through technology, offering innovative solutions that connect channels, personalize the customer experience, and automate processes through intensive data use. This allows us to drive industry growth and help companies stand out in an increasingly dynamic market,” adds Herszkowicz.

Linx is recognized as one of the leading players in retail management solutions. Operating in different segments, its portfolio comprises over 180 solutions, helping small entrepreneurs to large retailers.