OmniChat, conversational AI platform for sales, and Dito CRM, Retail CRM, announce a partnership to enhance the customer shopping journey, from base segmentation, hyper-personalization of conversations, to checkout, through conversational channels like WhatsApp. The union of the two companies promises to provide a personalized setup for the customer by enabling native integration between the two platforms.
The convergence of technologies will expand the operational power of OmniChat and Dito, ensuring that users elevate the level of conversational campaigns, without depending on IT teams or external tools, creating complete journeys that go beyond triggers, ensuring interactions that continue with AI agents and human support.
With this partnership, Dito enhances the potential of Dito Schedule through OmniChat, adding even more quality to conversations between sellers and consumers via WhatsApp, a channel that Dito has been using since 2018. This is an important advance for the entire shopping journey, as WhatsApp, besides being present in 99% of smartphones in Brazil, presents opening and reading rates up to 3 times higher than traditional channels, resulting in a smoother experience for the consumer. Internal studies by OmniChat show that ‘WhatsApp campaigns can multiply conversion rates by up to 10 times’.
“It is basically the union of the best of Chat Commerce with the best of CRM, and this combination creates a personalized journey, resulting in higher conversion and higher ROAS, as well as a super positive experience for the end customer,” says Maurício Trezub, CEO of OmniChat. “The integration with Dito CRM reinforces our vision of transforming conversational channels into true sales machines.”
The integrated solution is available for retail or service companies with an active base that aim to start or optimize marketing strategies in conversational channels to increase engagement and customer retention.
“Today’s customer expects personalized and continuous interactions across multiple channels, and this partnership brings exactly that capability to brands,” comments Pedro Ivo Martins, Director of Customers at Dito CRM. “By combining Dito’s Customer Data Platform (CDP) with the OmniChat chat commerce platform, we are offering the market a complete solution that improves customer communication and scales conversions with context, fluidity, and efficiency, providing a measurable increase in the ROAS of marketing campaigns.”
Features and benefits of the integration
Marketing and sales teams can carry out advanced segmentations with the support of AI, cross-reference the data available in the CDP to personalize campaigns, as well as create multichannel communication journeys that do not end with a click, using the Whizz Agent (autonomous AI agent for lead qualification and sales) and Whizz Copilot (to boost the productivity of sales teams).
The solution eliminates friction points in the customer journey, allowing for a smooth transition between different channels and a purchase experience without silos. With the power of WhatsApp, brands can establish real-time conversations with consumers, significantly increasing engagement and conversion rates compared to traditional channels.
The platform also allows tracking and measuring the performance of key financial and marketing indicators through complete and flexible dashboards, facilitating continuous campaign optimization to maximize return on ad spend (ROAS).
From a business perspective, the integration offers various benefits beyond increasing campaign conversion, through segmentation and personalization, such as revenue growth through more consultative sales; greater reach and channel diversity to reach customers; automated customer service with AI and chatbots; empowerment and optimization of the sales team, bringing more agility in customer relationships; and re-engagement based on behavior, including cart recovery, past purchases, NPS, among others.
