The Magalu launches, this Tuesday, the Black App, a promotional campaign that offers Black Friday discounts for app users. Until July 24, customers can take advantage of thousands of products from various categories with prices up to 80% lower. In addition, the company will have special payment conditions, with the option of installment payments up to 21 times on Magalu and Luiza cards, as well as the possibility of free shipping.
“This is the third year of the campaign, which aims to further strengthen our app, which is already one of the retail leaders in the country. The Black App is traditional and a fundamental part of our strategy to boost our sales and those of our more than 360,000 sellers in July,” says Aline Izo, senior manager of Marketing, Branding, and Communication at Magalu.
The categories that stand out for having more aggressive discounts are beauty and grocery, home and garage, appliances and furniture, lifestyle, children’s products, and culture. All companies in the ecosystem participate in the promotion through the Magalu app: Netshoes, a leader in e-commerce of sports and lifestyle items, Época Cosméticos, in the beauty and wellness sector, Estante Virtual, a bookstore, and KaBuM!, the largest e-commerce of technology products in the country.
Widely promoted last week on digital media – Instagram, Facebook, TikTok, YouTube, Google, Spotify, Globoplay, Netflix, and Jovem Nerd – invites customers to download the app.
Since the beginning of the promotion, Magalu will display exclusive offers on the YouTube Masthead, on the home page of the world’s leading video platform. On Wednesday and Thursday, the company will promote deals during TV Record programming.
