Selbetti – one of Brazil’s largest One-Stop-Tech companies, has just taken another important step to enhance the customer experience: the company has completed the integration of its Selbetti Customer Experience solution with Mercado Livre, enabling unified management of customer relationships through the platform, connecting the marketplace with other customer service channels.
“This innovation strengthens our omnichannel solution proposal focused on customer experience. The goal is to centralize and simplify the management of online sales, offering more agility, efficiency, and quality in serving end consumers,” explains Fabiano Silva, Manager of the Customer Experience Business Unit at Selbetti.
With the new integration, administrators, supervisors, and agents have centralized access to products offered on Mercado Livre directly through the omnichannel platform. Users can view product details, manage questions and answers, track orders, and maintain faster communication with customers, significantly improving operational efficiency.
The key advantage of this integration is the ability to manage multiple customer service channels in a unified manner, simplifying management for companies heavily active in the digital market. The integration setup is done practically, allowing users to easily authorize the connection between Selbetti’s solution and Mercado Livre through simple technical steps.
To enable this feature, administrators perform an initial one-time setup, while supervisors can create and manage service channels, conveniently activating or deactivating products. Customer service agents, on the other hand, have a user-friendly interface that facilitates the visualization of essential information, such as interaction history and predefined quick responses.
Expanding relationship channels
This is not the first time Selbetti has integrated widely used end-consumer services into its omnichannel platform. Last year, the company integrated its solution with Reclame Aqui, enabling service agents to fully manage complaints, responses, and resolutions in a unified way.
“Adding these services to the Selbetti Customer Experience solution reinforces our commitment to providing customers with practical and efficient tools so they can be present wherever their consumers are. With these integrations, our clients gain a complete view of their relationship with end consumers, enabling quick and efficient resolution of demands. We continue to expand our solutions and invest in constant innovation to offer an even more robust and comprehensive experience for the digital market,” concludes Silva.
