Celebrating its 16th anniversary, MadeiraMadeira, Latin America’s largest online furniture and decor platform, bet on a bold 100% cashback campaign to provide the best experience for its customers during one of the most important dates of the year and sold 50% more compared to previous campaigns, with the strongest sales week since Black Friday 2024.
It was the first time the company adopted this incentive format, allowing consumers to purchase selected products and receive back 100% of the amount paid, in a limited-time promotional strategy. For Fábio Fadel, CRO (Chief Revenue Officer) of MadeiraMadeira, the campaign reflected how the company has been dedicated to offering innovative alternatives to improve the customer experience.
“This year, we decided to bet on an initiative that combined technology, commercial intelligence, and a close look at consumer behavior. More than just boosting our sales, the goal was to enhance our users’ experience by giving them back the power of choice. In our sector, we understand that purchase value is often decisive, but the long-term bond we build with our customer chain generates much more value and further strengthens loyalty,” he comments.
With over 1,000 participating products, the campaign had strong appeal among the public, accounting for about 70% of sales during the first week of the month. The results show that the company has the ability to create its own campaigns that truly hit the mark. Among the most chosen items, some stood out, such as:
- Wardrobe with Mirror Couple 3 doors
- Couple MDF Wardrobe 08 Doors
- Modular Couple Wardrobe 12 Doors
- Dining Room Set
- TV Stand with Panel
“This result reinforces that when we bet on bold campaigns that generate value for our entire ecosystem, we can go beyond sales: we offer real opportunities for more people to achieve their dream home,” concludes the executive. Until the end of July, the company also offers free shipping, 20% OFF with PIX, and discounts of up to 60% on thousands of products on the website and app. To stay updated on all the brand’s special anniversary campaigns, simply download the MadeiraMadeira app, available for Android and iOS viaGoogle Play and Apple Store.
