With the advancement of digitalization, e-commerce is becoming increasingly consolidated in the global scenario. In this context, voice commerce emerges as one of the most promising trends, offering more convenience for consumers.
According to a Grand View Research report, the voice commerce market reached revenues of $42 billion in 2023. The expectation is that this segment will maintain an annual growth of 24.6% until 2030, when it should reach $186 billion.
It is an expanding segment within e-commerce, becoming strategic for businesses that want to keep up with innovations and offer a service more aligned with the needs of the audience.
Voice commerce advances globally
With the growth of virtual assistants, voice commerce is gaining space in the daily lives of consumers. Currently, about 20% of searches on Google are already done by voice, indicating the popularization of this habit in digital routines.
Integration with conversational artificial intelligence allows assistants to respond in a more natural and personalized way. This facilitates everything from searching for a product to completing the purchase, all by voice command.
Thus, the experience becomes more practical, fast, and intuitive. Without the need to touch the screen, the user can compare prices, listen to reviews, and complete the payment simply and securely.
According to a PYMNTS survey, 18% of consumers already make voice purchases at least once a week, a figure that rises to 30% among Generation Z. Generally, this practice follows the following steps:
- Voice activation: the user initiates the interaction with a spoken command to the virtual assistant.
- Interpretation of the request: the AI understands the intention behind the speech and identifies what is being requested.
- Smart search: the system searches for the best options, compares prices, and suggests relevant products.
- Purchase validation: after the choice, the assistant confirms the details and requests authorization to complete the purchase.
- Finalization and notice: the order is completed, and the user receives updates about the delivery by voice or notification.
Trends for voice commerce in 2025
Voice commerce is transforming digital retail by providing more intuitive experiences. Among the main benefits are greater customer interaction, reduced cart abandonment, and a faster and more personalized buying journey.
With this advancement, the sector projects significant changes in consumer behavior. The main trends for e-commerce in 2025 indicate an even more connected and user experience-centered scenario, such as:
- Personalized Experiences: AI adjusts suggestions and offers based on the user’s history and preferences, making each purchase more relevant.
- Voice Payments: Purchase completion occurs through spoken commands, quickly and securely, without the need for manual touch.
- Commerce in Multiple Languages: Virtual assistants gain support for different languages, expanding the global reach of voice commerce.
- Product Analysis: Consumers can hear detailed descriptions, reviews, and comparisons before deciding to purchase.
Challenges to Overcome
Despite the growth of voice commerce, its expansion still faces technical barriers and consumer concerns. Technology needs to evolve in some aspects such as:
- Data Privacy: Constant use of the microphone raises concerns about active listening and protection of personal information.
- Voice Recognition: Accents, intonations, and regional variations make it difficult to interpret commands correctly.
- Technological Compatibility: Many devices still do not support voice assistants or integration with purchasing platforms.
Future Perspectives
The forecast is that voice commerce will continue to gain space in e-commerce. For entrepreneurs, having sites optimized for this technology can be essential to expand reach, especially for small and medium-sized enterprises (SMEs).
Given that, hosting services are attentive to the trend and integrating voice commands into development. Rafael Hertel, national manager of Hostinger, a company specialized in website creation, details the main demands of this technological advancement.
“It is crucial to have a website and e-commerce optimized for speed, security, and the ability to integrate new technologies. For a business to be ready for Voice Commerce and Conversational AI, it needs a solid digital foundation,” he stresses.
The expectation is that this technology will become increasingly present. To keep up with this evolution, companies will need to invest in infrastructure to offer a complete and competitive experience in the new scenario of ecommerce.
