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Fintalk hosts exclusive meeting on the use of AI in the customer journey

On July 30, Fintalk will host another edition of its series of meetings focused on innovation in customer relationship and technology. The event, titled “Multi-Agents: AI that Connects the Journey,” will take place at Cubo Itaú in São Paulo, with around 20 guests, including leaders from areas such as CX, technology, marketing, data, and digital transformation.

With an intimate format focused on information exchange among executives, the meeting aims to create a space for listening and collaborative discussion about the challenges of effectively applying artificial intelligence throughout the entire customer journey—from service to billing.

The meeting’s key differentiator lies in its practical approach tailored to business realities. “We want to foster an environment where leaders can share what is working and what isn’t in implementing architectures with multiple intelligent agents. It’s a strategic discussion that touches on personalization at scale, increasing first-contact resolution, and reducing customer effort,” explains Camila Rossi, Head of Commercial Strategy and Growth at Fintalk.

AI already impacts the entire customer journey

According to a recent analysis by SuperAGI, 78% of companies already use AI in at least one business function, and 71% adopt generative models in 2024. Additionally, 70% of companies apply artificial intelligence with a direct focus on customer experience, as per a survey by Desku.

The orchestration of multi-agents—that is, the coordination between different AI instances—has been seen as an essential advancement for scaling personalization without losing governance. Cases like Microsoft, which saved over $500 million in a year with AI in its call centers, demonstrate the real impact of this technology on customer relationships.

Moreover, a study by Fullview shows that the return on investment can reach $3.50 for every dollar invested, with mature companies reporting up to 8 times ROI. As a result, AI use already reduces, on average, 13 hours of work per employee per month, generating savings of over $4,700 monthly per employee.

Artificial intelligence as the engine of experience transformation

The concept of multi-agents, which combines different AI models and layers working in an orchestrated manner, has gained traction among large companies interested in scaling personalization without compromising governance. The event will showcase real-world case studies applying this approach, with concrete results such as: operational cost reductions of up to 30%, increased first-contact resolution (FCR), adoption of AI architectures composed of journey-specialized bots, and automation of interactions on channels like WhatsApp, apps, email, and voice.

In addition to case presentations, the meeting will feature open debates among participants and networking moments, with breakfast and reception held at Cubo. “This is not a commercial event. It’s a conversation among professionals facing the same dilemmas in their companies and wanting to advance with more confidence. We believe knowledge grows through exchange,” emphasizes Danielle Francis, COO of Fintalk.

The meeting is supported by Cubo Itaú, one of Latin America’s leading innovation hubs. The choice of venue reflects Fintalk’s positioning as a bridge between technology, the financial market, and digital transformation, promoting discussions relevant to the innovation ecosystem.

The expectation is that, after this edition, new roundtables on AI and the customer journey will be held, maintaining Fintalk’s commitment to knowledge dissemination and collaborative solution-building.

Service

Event: Multi-Agents: AI that Connects the Journey

Date: Wednesday, July 30, 2025

Time: 8:30 AM to 12:30 PM

Location: Cubo Itaú – Alameda Vicente Pinzon, 54 – Vila Olímpia, São Paulo (SP)

Registration: https://lu.ma/zd4gcc6e

Organization: Fintalk, with support from Cubo Itaú

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