Imagine creating a complete video, with professional narration and transitions, using only voice commands on your phone. Or generate a business presentation with custom graphics in less than 5 minutes. This is no longer science fiction or Black Mirror.
A recent research by the Hedgehog Digital agency revealed that 75% of Brazilians using AI do so through smartphones, showing that the artificial intelligence revolution is literally in the palm of our hands. The phenomenon gained strength after Google democratized tools such as Gemini Live, Imagine 4, and Veo 3, turning any Android or iPhone into a complete creation studio.
“The same tools a TikToker uses to create viral content at 2 a.m. are being used by executives to close billion-dollar deals,” explains sales expert, technology expert, professor at the Getulio Vargas Foundation (FGV), and CEO of Receita Previsível, Thiago Muniz.
When Gen Z and C-levels use the same tools
The most interesting convergence is not in technology, but in behavior. For the first time in history, a Gen Z influencer and a CEO are using the same tools to create content, often with different objectives but similar effects: engagement, clarity, and speed. The difference no longer lies in technology access, but in the application strategy.
According to the studyTikTok in Brazil 2025, carried out by Opinion Box, 39% of Brazilian TikTok users use the social network to follow content from brands and companies.
This cultural convergence between the creator and the executive is redefining what we call professional content. What was once divided by languages (institutional vs. informal), today is found in the aesthetics, format, and even humor.
“Platforms like LinkedIn are already full of videos that could be on TikTok, and they are. But now they talk about business models, performance metrics, or competitive differentiators,” emphasizes Thiago Muniz.
A practical example of this convergence is Kwara, a platform that sells goods, products, and assets of any nature throughout Brazil, as explained by the company’s co-founder and CTO, Raimundo Onetto. “We want the shopping experience at Kwara to be as seamless as scrolling through a social media feed. The artificial intelligence we are developing is capable of understanding user behavior and anticipating their interests, like TikTok does. Our goal is for the customer to no longer have to search for a product — it will be found for what they want, even without knowing exactly what they are looking for.”
As Onetto highlights, the secret of TikTok is its curation that can ‘guess’ the taste of users, who, even without actively noticing, rely on all this desired content passing directly on their cell phone screen. It’s this same ability achieved by the social network’s artificial intelligence that Kwara is developing for its auction site.
With impressive numbers – 250,000 active users and over 5 million views per month – the company has found that applying the visual language of social networks works perfectly to explain complex auction processes. The result has been millions of views and an engagement that many traditional companies would like to have.
How does it work in practice?
Expert Thiago Muniz listed 4 AI tools that can be used in the corporate environment and among creators, see below:
- For image creation (Imagine 4): Voice command: ‘Create an image of an executive in São Paulo, analyzing growth charts, with the text ‘Your team is ready for the next leap’ in the lower corner.’ In seconds, you have a professional, editable image, ready for LinkedIn, presentation, or campaign — no designer, no complex software, no endless briefing.
- For video production (Veo): Command: “Show a factory in operation, highlight technology, add narration explaining our competitive differentiators.” Result: complete institutional video, with transitions, synchronized audio, and broadcast quality, all generated by AI from a casual conversation.
- For strategy and content (Gemini Live): You show a PDF, talk about your goals, and receive back complete campaigns, structured presentations, and content adapted for different platforms, all integrated into your Google Drive.
- For creating presentations (Gamma): For those who have difficulty creating presentations in Power Point, for example, this platform for creating interactive presentations uses artificial intelligence to transform ideas, texts, or documents into visually professional slides without needing design or PowerPoint. Ideal for those seeking agility, clarity, and visual impact in proposals, pitches, or training.
Democratization versus specialization: the new job market
“But is this going to end designers and filmmakers?” The answer is more subtle. What will end is the manual and repetitive creation. What is emerging is the demand for professionals who know how to guide, validate, and amplify what AI produces.
The value now lies with those who know how to give the right commands, understand content strategy, can quickly adapt to different contexts, and master the visual language that engages. “I often tell my students ‘You don’t need to be a designer or a videomaker. You need to know how to think strategically, be the one who can direct what you want and know how to direct the rest to AI,'” says Muniz.
For SMEs or consultants, the disruption is even greater. Because with the cellphone and these tools:
- You save weeks between ideas and executions.
- You position yourself with a professional look without an expensive team.
Google, among other artificial intelligence companies, didn’t show tools for the future. They showed tools to catch up for those still relying on spreadsheets, manual briefings, and visual rework. If you have the Gemini app, for example, on your phone, you can already:
- Generate images with text for campaigns
- Create videos with narration for sales
- Produce explanatory content for clients
- Transform PDFs into multimedia presentations
And the best part: without leaving WhatsApp, email, or the phone screen.
The future of work is a partnership, not a competition
The mobile AI revolution is not here to replace professionals — it is here to empower them. The difference between those who will thrive and those who will lag behind is not in resisting technology, but in embracing it as a work partner.
“Fear of AI often comes from the unknown. When you start using these tools in your daily life, you realize they do not do the work for you — they work with you, much more intelligently,” explains Thiago Muniz.
In practice, this means less time wasted on repetitive tasks and more energy for strategy, relationships, and creativity. A designer can focus on the concept while AI handles the execution. An executive can devote more time to analysis while AI organizes the data. An entrepreneur can concentrate on business while AI takes care of visual communication.
The question is no longer ‘Will AI take my job?’ but rather ‘How can I use AI to make my work more interesting, more strategic, and more efficient?’
“Your phone already has the tools. The technology is already available. What is missing is just starting to experiment and discover how this partnership can transform your work routine,” concludes Thiago.
