A survey conducted by Linx, a company specializing in technological solutions for retail, monitored and analyzed thousands of interactions between retailers and management systems, identifying the most relevant topics for those on the front lines of the sector. The analysis, conducted within weeks of the solution’s launch in June of this year during ABF 2025, revealed behavioral patterns and demands pointing to a new era of data-driven management.
Based on these findings, Linx announced its new Artificial Intelligence solution, aimed at helping retailers make faster, more assertive, and practical decisions. The tool promises to transform the daily operations of store, network, and franchise managers across Brazil, democratizing access to technology and optimizing results.
Over the past few months, the most recurring topics in interactions with the Linx platform were:
- Sales and Revenue Reports:Daily sales analysis, period comparisons, and store and sales performance were among the most frequent queries from managers. The demand for consolidated and easily accessible information is one of the market’s major needs.
- Segmentation Analysis:Retailers have increasingly focused on understanding consumption profiles by analyzing sales by gender, product category, and individual team performance.
- Inventory and Product Management:Operational efficiency and inventory control are crucial for profitability. AI enables tracking best-selling products, adjusting assortment, and preventing stockouts.
- Tax and Financial Operations:The integration of financial and tax information with sales and inventory has been a retail challenge, now addressed through automation and insights from the new tool.
- Technical and Multi-Unit Management:In an increasingly omnichannel environment, multi-store networks seek consolidated visibility and integrated data to manage operations strategically.
Retail is becoming increasingly demanding when it comes to agility and access to information. Another interesting finding from the survey reveals a clear behavioral pattern: the volume of management tool queries spikes at the end of the workday and in the early morning hours, demonstrating the demand for quick and accessible answers. Between 9 PM and midnight, when stores are already closed, managers dive deeper into operational analysis, seeking data on daily sales, team performance, and temporal comparisons.
According to Rafael Reolon, Retail Director at Linx, retail is undergoing a significant transformation: ‘The sector is experiencing a new era where decision-making speed and consumer experience personalization are crucial for success.’
Linx’s Artificial Intelligence solution, available to retailers across various segments, has particularly stood out in sectors like fashion, footwear, eyewear, pharmacies, food, and gas stations.
Reolon states that over 14,000 stores already use Linx’s AI, which has conducted more than 5,654 conversations and served around 1,492 unique users, mostly store network administrators. ‘Our mission is to democratize access to Artificial Intelligence so our clients can grow sustainably and profitably,’ he concludes.
This scenario reinforces the importance of intelligent technological solutions that streamline management and enhance results, meeting the growing demand for efficiency and precision in operational control.
