The innovation of AI has finally managed to reach a level that exceeded all expectations that people outside the field could have had in the past. Not long ago, with the introduction of Google VEO 3 into the market, creating videos with highly professional quality became possible, requiring nothing more than your computer, internet, and subscription to the software. Considering the difficulty that most small businesses face in creating/hiring professionals for capturing videos that convey professionalism, artificial intelligence emerges as a great opportunity in the realm of startups and small companies.
“The first impression is the one that remains.” This is a famous saying in the daily life of Brazilians and indeed, it is true. Solomon Asch, a gestalt psychologist, gained prominence for his research on impression formation – having been able, throughout the research, to prove that the information presented first has a more significant influence on the assessment of someone than the data received later.
It is clear that this not only works for people’s opinions but also for entities and companies. Therefore, the worst thing that a brand, especially small ones, can do is to make a bad first impression on a lead. In this sense, trying to present oneself in the best possible way is a “must do” within the field of entrepreneurship and branding, especially within social networks, where quickly, consumer contact can be unilaterally blocked by them.
Within social media, videos have increasingly gained the spotlight of algorithms and their creators, with the intention of keeping the user within the platform where they are. According to a study by Vidico, as proof of this, Reels reach an average of 30.81% of reach – double that of other content formats, emphasizing how these formats are being consumed more and more, and therein lies the opportunity to surprise and evoke admiration from your target audience through a first contact with high-quality audiovisual production.
The extreme relevance of the first contact with people is evident, especially for brands seeking growth. And, with the growth of these tools for creating realistic videos through inputs made by the user, there is an even greater chance of captivating and increasing the organic engagement your brand has with its consumers, creating an extremely favorable environment for AI to start being applied to create unusual content that could not be captured/conceived in a common way by companies that do not have many resources to invest in the area.
More creative, interesting, curious campaigns that convey the idea of a mega-production are in the hands of professionals and marketing sector of startups and companies that are just starting out, able to develop creations that generate a great image of the company in the eyes of the public, directly favoring their branding and, consequently, their recognition and prominence in the market.
