ADSPLAY, a media hub offering end-to-end funnel solutions, announces the acquisition of startup Pixel Roads (now renamed simply Pixel), specialized in integrating digital media channels with multiple ad formats in a simple and intuitive integrated system. With this deal, ADSPLAY strengthens its technology and performance ecosystem and expects 35% growth still this year.
Edu Sani, CEO of ADSPLAY, comments that the main goal of the acquisition is to complement the company’s solution ecosystem. “Today, we operate with programmatic media services focused on awareness and branding, as well as performance with affiliates. Pixel, which is in rapid growth (150% from 2023 to 2024), enters as a technology arm, essential for us to gain scale and serve clients seeking autonomy and flexibility in operations,” he highlights.
ADSPLAY now offers clients a complete portfolio of online solutions, which was previously done with external companies and tools available in the market. “We had the desire to strengthen our proprietary solutions, and with the arrival of Pixel, we gained an experienced team of programmers and a solid foundation to develop our own technologies, expanding our autonomy, delivery speed, and market differentiation,” says Sani.
With the acquisition of Pixel, ADSPLAY aims to offer differentiated products that transform the market for agencies and clients, as well as the daily work of media professionals. As pioneers in digital media transformation, ADSPLAY positions itself as a technology and performance hub for brands and agencies seeking more intelligence, autonomy, and scale in their campaigns.
For Sani, partners and clients can only benefit from this acquisition. “This move allows us to expand our service portfolio and deliver more value to clients, whether through white-label products, automation tools, new measurement models, or predictive analytics.” He adds: “We will also accelerate the time-to-market for solutions that were in pilot phases and now gain more technical robustness.”
Bruno Oliveira, former CEO of Pixel Roads, takes on the role of COO (Chief Operating Officer) at ADSPLAY and comments that the goal is to keep moving forward with the courage to innovate and the talent to build. “It will be more than an integration of companies—it is a union of visions, people, and purpose.” Leandro Navatta, co-founder of Pixel, assumes the role of CTO (Chief Technology Officer) at ADSPLAY.
ADSPLAY now has 80 employees, combining professionals from both companies.
