AI innovation has finally reached a level that has surpassed all expectations that outsiders to the field might have had in the past. Recently, with the introduction of Google VEO 3 to the market, the creation of highly professional-quality videos has become possible, requiring nothing more than your computer, internet, and a subscription to the software. Considering the difficulty most small businesses face in creating/hiring professionals to produce videos that convey professionalism, artificial intelligence emerges as a great opportunity for startups and small businesses.
“First impressions last.” This is a famous saying in the daily life of Brazilians, and it is indeed true. Gestalt psychologist Solomon Asch gained prominence for his research on impression formation—having proven throughout his studies that the information presented first exerts a more significant influence on someone’s evaluation than data received later.
It’s clear that this not only applies to people’s opinions but also to entities and companies. Therefore, the worst thing a brand, especially a small one, can do is make a bad first impression on a lead. In this sense, trying to present yourself in the best possible way is a “must do” in the field of entrepreneurship and branding, especially on social media, where the consumer can quickly and unilaterally block contact.
On social media, videos are increasingly taking the spotlight of algorithms and their creators, with the intention of keeping users on the platform. According to a study by Vidico, as proof of this, Reels achieve, on average, 30.81% reach—double that of other content formats—highlighting how these formats are being increasingly consumed. This presents the opportunity to surprise and impress your target audience through a first contact with high-quality audiovisual production.
The extreme relevance of first contact with people is evident, especially for brands seeking growth. And with the rise of tools for creating realistic videos through inputs made by users, there is an even greater chance to captivate and increase the organic engagement your brand has with consumers. This creates an extremely favorable environment for AI to begin being applied to the creation of unusual content that could not be captured/conceived in a conventional way by companies with limited resources to invest in the field.
More creative, interesting, and intriguing campaigns that convey the idea of a blockbuster production are now within the grasp of marketing professionals and departments at startups and companies that are just beginning to grow. They can develop creations that create a great image of the company in the eyes of the public, directly benefiting their branding and, consequently, their recognition and prominence in the market.
