Brazilian e-commerce has been growing nationally and is becoming increasingly decentralized, driven by sales and package deliveries from small and medium-sized enterprises (SMEs). According to the new Logistics Map survey, conducted by Loggi with data from the second quarter of this year, SME entrepreneurs are present in different regions and make their shipments more spread out across the country, reflecting a greater diversification of package origins—for example, only 40% of the volume comes from São Paulo, whereas 65% of large companies’ volume originates from the state of São Paulo.
Among the regions that stand out the most in package shipments by SMEs are states like Santa Catarina, with 16% of packages in this segment originating from the region—a higher number compared to large companies (6.5%). Next is Minas Gerais, with 10% of shipments from small and medium-sized businesses, compared to 5% from large e-commerce companies, and Paraná, where 9% of SME packages originate from the state, while large companies account for only 3% of the volume.
The survey also reveals a trend of sales and shipments from SMEs to the South region of Brazil, with 18% of the volume going to this region, compared to large companies (14%), indicating a consumption profile and opportunities for digital entrepreneurs in states like Rio Grande do Sul, Santa Catarina, and Paraná.
Additionally, small businesses stood out during this period for selling products with a higher average order value, reaching R$ 217.00 per transaction—21% above what large brands recorded and 51% higher than large marketplaces. This behavior highlights a differentiated positioning by these entrepreneurs, focusing on higher-value-added items with margin potential.
SME Shipping Models
Seeking more convenience and cost savings, the Logistics Map points out that SMEs have adopted a more flexible model for national shipments and often opt for different logistical solutions, considering needs and demand. Currently, 30% of shipments are made via fixed schedules—meaning predefined pickup times for packages—while 40% use scattered pickups with varying days and times, and 30% operate through package drop-off points (Pick up and Drop off points—PUDOs), where customers can take packages to an accredited location, gain more autonomy, and access reduced prices.
Main E-Commerce Regions in Brazil
The Logistics Map survey also provides a comprehensive overview of national shipments, considering small, medium, and large businesses. In the second quarter of the year, the South-Southeast axis and the Northeast stood out as the regions that shipped and received the most packages, along with a strong presence in the Midwest, particularly in Goiás. Notable states with the highest growth in package shipments during the period include Santa Catarina (275%), Rio Grande do Sul (175%), Goiás (167%), Espírito Santo (124%), and Minas Gerais (45%).
For national deliveries, approximately half of all transported volume in Brazil reaches its destination within 2 days—a key metric to sustain the competitiveness of national e-commerce—and 60% within 3 days, showing constant efficiency improvements in the country’s logistics sector.
Most Purchased Categories by Brazilians
Overall, across all business segments (small, medium, and large companies), the most prominent category was clothing and fashion, which led consumption in three regions (Midwest, Southeast, and South). This result was strongly influenced by seasonal retail peaks between May and June this year—including Mother’s Day and Valentine’s Day. Another segment that grew during this period was financial services (e.g., cards, payment machines, etc.), which led in the Northeast and North regions, likely tied to the growth of digital banks and micro-entrepreneurship.
Other product types also demonstrated growing consumer behavior and habits in the 2nd quarter of the year compared to the same period last year, such as eyewear (302%), pharmacies (204%), sports goods (196%), jewelry and accessories (144%), games and toys (126%), among others.
Seasonal Retail Peaks
Seasonal retail peaks were important periods that boosted e-commerce in the country. During Mother’s Day week in May, national shipments grew compared to the same period in 2024 for small businesses (143%). Among the products sold were clothing and fashion, with a significant 214% growth compared to the previous year, followed by jewelry and accessories (198%), and then cosmetics and fragrances (103%).
During Valentine’s Day week, the growth trend continued compared to the same period the previous year for small businesses (121%). This was a very positive result, especially when compared to large brands (6%).
About the Logistics Map
The Logistics Map is a survey by Loggi launched in 2025 that presents quarterly local and national shipping and delivery data, highlights expanding product categories, and provides insights as a reference for businesses of all sizes—especially small and medium-sized online sellers—to connect with growing markets and expand their sales. The data is collected based on shipments made—by small, medium, and large businesses, from those sending dozens of packages to thousands daily—across all regions of Brazil.
In this second edition, Brazil’s logistical movement was analyzed for the 2nd quarter of this year, considering over 16 million packages shipped across more than 5,000 municipalities connected in all five regions of the country, from a base of 21,000 companies in different segments and regions.
To access the full material, visit Loggi’s official page at link to download the PDF for each quarter.
