Brazil recorded 2.6 million new businesses opened in the first six months of 2025, the highest number ever recorded for a first half-year since the beginning of the Federal Revenue’s historical series. Among the main segments, road freight transport stands out (147 thousand registrations), delivery activities (136 thousand), advertising (132 thousand), hairdressers and beauty salons (126 thousand), and education (110 thousand). The 7% growth compared to the same period last year confirms the advancement of the entrepreneurial culture in the country. Behind the numbers, however, remains a structural challenge: about half of these businesses close before completing five years, according to Sebrae.
According to experts, the trend of formalization reflects both the desire for professional independence and the need to generate income in the face of an unstable job market. For entrepreneur Reginaldo Boeira, a prominent name in Brazilian entrepreneurship and frequently invited by large corporations to give talks on sales and success, initial enthusiasm often runs into common obstacles such as lack of technical preparation, management failures, and emotional unpreparedness to handle the ups and downs of running one’s own business.
Boeira, in addition to constantly monitoring national and international scenarios, shares his own story of overcoming adversity in his talks: a humble childhood, major setbacks, personal challenges such as facing cancer, and a ‘comeback.’ He is also the founder of KNN Idiomas and president of KNN Group, a holding company that includes 12 businesses in the education, construction, and foreign trade sectors.
“It’s very positive to see Brazilians seeking autonomy through entrepreneurship, but it’s important to remember that opening a business is not synonymous with guaranteed success,” says Boeira. According to him, the safest path for beginners who lack management experience or expertise in their chosen field is still the franchise model. “When an entrepreneur chooses a validated model with support, a method, and an already-established brand, the chances of success increase significantly. However, choosing a franchise to invest in must be based on passion for the sector and the company’s proven track record,” he says.
For the entrepreneur, the fact that the education sector is among those with the highest number of new businesses in 2025 is another sign that the market is attentive to long-term opportunities. “I agree that education franchises, like KNN itself, are a promising investment since we offer unique advantages such as a methodology exclusively for Brazilians, already proven by thousands of students. This type of model impacts income, employability, and community transformation,” he concludes.
