Imagine creating a complete video, with professional narration and transitions, using just voice commands on your phone. Or generating a business presentation with customized graphics in less than 5 minutes. This is no longer science fiction or Black Mirror.
A recent study by Hedgehog Digital revealed that 75% of Brazilians who use AI do so through their smartphones, showing that the artificial intelligence revolution is literally in the palm of our hands. The phenomenon gained momentum after Google democratized tools like Gemini Live, Imagine 4, and Veo 3, turning any Android or iPhone into a full-fledged creative studio.
“The same tools a TikToker uses to create viral content at 2 AM are being used by executives to close billion-dollar deals,” explains sales expert, technology specialist, professor at Fundação Getúlio Vargas (FGV), and CEO of Receita Previsível, Thiago Muniz.
When Gen Z and C-levels use the same tools
The most interesting convergence isn’t in the technology but in behavior. For the first time in history, a Gen Z influencer and a CEO are using the same tools to create content—often with different goals but similar effects: engagement, clarity, and speed. The difference is no longer in access to technology but in the strategy of application.
According to the studyTikTok in Brazil 2025, conducted by Opinion Box, 39% of Brazilian TikTok users follow brand and business content on the platform.
This cultural convergence between creators and executives is redefining what we call professional content. What was once separated by language (institutional vs. informal) now meets in aesthetics, format, and even humor.
“Platforms like LinkedIn are already filled with videos that could be on TikTok—and they are. Only now, they talk about business models, performance metrics, or competitive advantages,” emphasizes Thiago Muniz.
A practical example of this convergence is Kwara, a platform that sells goods, products, and assets of any kind across Brazil, as explained by co-founder and CTO Raimundo Onetto. ‘We want the Kwara shopping experience to be as fluid as scrolling through a social media feed. The AI we’re developing can understand user behavior and anticipate their interests, just like TikTok. Our goal is for customers to no longer need to search for a product—it will find them based on what they desire, even if they don’t know exactly what they’re looking for.’
As Onetto highlights, TikTok’s secret is its curation that ‘guesses’ users’ tastes—even if they aren’t actively aware, they get all the desired content directly on their phone screens. Kwara is developing the same AI capability for its auction site.
With impressive numbers—250,000 active users and over 5 million monthly views—the company found that applying social media’s visual language works perfectly to explain complex auction processes. The result has been millions of views and engagement levels many traditional companies would envy.
How does it work in practice?
Expert Thiago Muniz listed 4 AI tools that can be used in corporate settings and by creators—see below:
- For image creation (Imagine 4): Voice command: ‘Create an image of an executive in São Paulo analyzing growth charts, with the text ‘Your team is ready for the next leap’ in the bottom corner.’ In seconds, you have a professional, editable image ready for LinkedIn, presentations, or campaigns—no designer, no complex software, no endless briefing.
- For video production (Veo): Command: ‘Show a factory in operation, highlight technology, add narration explaining our competitive advantages.’ Result: a complete institutional video with transitions, synchronized audio, and broadcast quality—all generated by AI from a casual conversation.
- For strategy and content (Gemini Live): You upload a PDF, discuss your goals, and receive complete campaigns, structured presentations, and platform-adapted content—all integrated with your Google Drive.
- For creating presentations (Gamma): For those who struggle with PowerPoint, this interactive presentation platform uses AI to turn ideas, text, or documents into visually professional slides—no design or PowerPoint skills needed. Ideal for those seeking speed, clarity, and visual impact in proposals, pitches, or training.
Democratization vs. specialization: The new job market
“But will this eliminate designers and videographers?” The answer is subtler. What will end is manual, repetitive creation. What’s emerging is demand for professionals who can guide, validate, and amplify what AI produces.
The value now lies in those who know the right commands, understand content strategy, can quickly adapt to different contexts, and master engaging visual language. ‘I often tell my students, ‘You don’t need to be a designer or videographer. You need to think strategically—be the one who knows how to direct what you want and delegate the rest to AI,’’ says Muniz.
For SMEs or consultants, the disruption is even greater. Because with a phone and these tools:
- You save weeks between ideas and execution.
- You position yourself with professional visuals without an expensive team.
Google and other AI companies haven’t just shown tools for the future—they’ve shown tools to help those still relying on spreadsheets, manual briefings, and visual rework catch up. If you have Gemini’s app on your phone, for example, you can already:
- Generate images with text for campaigns
- Create narrated videos for sales
- Produce explanatory content for clients
- Turn PDFs into multimedia presentations
And best of all: without leaving WhatsApp, email, or your phone screen.
The future of work is partnership, not competition
The mobile AI revolution isn’t here to replace professionals—it’s here to empower them. The difference between those who will thrive and those left behind isn’t resisting technology but embracing it as a work partner.
“Fear of AI usually comes from the unknown. When you start using these tools daily, you realize they don’t do the work for you—they do the work com with you, much more intelligently,” explains Thiago Muniz.
In practice, this means less time wasted on repetitive tasks and more energy for strategy, relationships, and creativity. A designer can focus on concepts while AI handles execution. An executive can dedicate more time to analysis while AI organizes data. An entrepreneur can concentrate on business while AI manages visual communication.
The question is no longer ‘Will AI take my job?’ but ‘How can I use AI to make my work more interesting, strategic, and efficient?’
‘Your phone already has the tools. The technology is already available. All that’s left is to start experimenting and discover how this partnership can transform your work routine,’ concludes Thiago.
